Webology’s local SEO services are tried and true pieces of an online marketing strategy. Just how tried and true? Well, you could say our landscaping and lawn care SEO strategies have been decades in the making.
Table of Contents
Toggle- Landscaping Company SEO Case Study: 1 Year of Digital Growth
- The Challenge: Increasing Visibility for a Lawn Care Business
- The Game Plan: How We Elevated Our Client’s Online Presence with Landscaping SEO Services
- The Results: Learn from Webology’s Success Overhauling a Landscape Company’s SEO Strategy
- The Webology Solution: Tailored Landscape Marketing Strategies for Lawn Care
My client Dave (made up name) owns a local landscaping business in Alabama. He’s a real person, but if I give out his name, you might find his site and steal my keyword research! We went to the same high school years ago when the internet was just beginning to be a thing, and he knew I had figured out online marketing later on.
What Dave didn’t know was just how successful his business could be after just 1 short year of SEO work. He was actually a skeptic at first—he almost cancelled his SEO in the 3rd month! It’s a good thing I was able to talk him out of it because here we are a full year later and the leads are coming in like dandelions:
Landscaping Company SEO Case Study: 1 Year of Digital Growth
The best way to show client success is through case studies, so let’s take a look at what we did for Dave and why it worked. In this SEO case study, we delve into the digital growth journey of a landscaping company over the span of a year.
Our focus was on enhancing the online presence and local search engine visibility in Google for a business dedicated to landscaping and lawn care. By implementing a simple SEO strategy tailored to their services, we observed a notable uptick in online inquiries within their local vicinity by month 4. ‘See Dave, I told you this would work!’ 😂
Dave’s landscaping and lawn care company witnessed an increase not just in website traffic, but in leads and conversions as well. He got a lot of new repeat business! This underscores the power of SEO to transform the digital landscape for business owners like Dave.
The Challenge: Increasing Visibility for a Lawn Care Business
In the competitive realm of lawn care, a business often battles to stand out among a sea of green. With hundreds of landscaping companies surrounding Dave’s target market and a larger city close by, increasing his business visibility was the key to growing his customer base.
Additionally, Dave’s workflow for lead generation before hiring us was primarily offline. Beyond the challenges of getting a landscape company website to rank in a heavily-saturated field, we needed to create a lead generation workflow for Dave that was well-trimmed and easy to maintain—just like his clients’ grass (see what we did there?).
The Game Plan: How We Elevated Our Client’s Online Presence with Landscaping SEO Services
In the realm of search engine optimization, our team at Webology has carved out a specialty in elevating the online presence of businesses in local markets. By infusing Dave’s content with industry-specific keywords and leveraging our expertise in local search, we executed a comprehensive plan that delivered measurable results. Here’s the latest scan of his key metrics according to AHREFS data:
This was the game plan that delivered it:
- Create service pages for everything he offered
- Increases the site’s presence on the internet, tells visitors what kinds of projects he takes on, and also increases exposure to more specific keywords. These pages were built with conversions in mind. I used a premium theme designed for landscapers that we customized to his brand. It had all the important things like multiple contact forms, a picture of the owner and the business phone number. See the table below for examples of the services and corresponding keywords we used:
Lawn Care Landscaping Leaf Removal Grass Cutting
Fertilization Garden Design Fall Clean-Up Lawn Mowing
Weed Control Planting Leaf Blowing Edging
Aeration Hardscapes Leaf Vacuuming Lawn Trimming
Lawn Treatment Outdoor Lighting Leaf Disposal Turf Maintenance
Grub Control Water Features Yard Clean-Up Reel Mowing
Soil Testing Retaining Walls Leaf Bagging Grass Recutting
Lawn Seeding Pathways Leaf Mulching Grass Edging
Pest Control Irrigation Systems Gutter Cleaning Lawn Maintenance
Moss Control Shrubbery Trimming Leaf Collection Lawn Scarifying
Dethatching Tree Trimming Leaf Pickup Lawn Reseeding
- Create location pages for his top 14 locations served
- Allows the site to rank for multiple location-based searches. We used Page Optimizer Pro to check out the top ranking competitors in each city so that the page content was targeted to the local area. It gives us a lot of keyword suggestions that aren’t necessarily relevant to his work, but they do relate to the area.
- We get a bit crafty with their content by including a section for people moving into town that details local attractions, schools and restaurants in the area. That allows us to go just a bit off-topic and still get the related terms we need in our content to rank well. Then we add blog content that relates to the local area and use it to link to the client’s location pages. Sometimes those posts rank surprisingly well and you get to joke with the client about a side hustle as a restaurant critic!!!
- Build social media profiles and include them in the website Same as schema
- Teaches Google that his website and social media platforms belong to the same business. Schema Markup is critical for local SEO. We use the RankMath plugin to make it fast and easy for our team. Combining it with the schema generator in Page Optimizer Pro allows us to customize our markup at the page level rapidly. For social platforms, we start with the main ones like Facebook and LinkedIn. There’s also at least 25 you should create a profile on just to reinforce your brand identity and secure it against copycats. I typically add the most important 5-6 profiles to the website like this:
- Start a blog and internally link pages and posts together when it was helpful for the reader
- Keeps your content ‘fresh’ and builds relevancy. Blogging is one way a business owner can show Google you’re active on your site—that it’s not an old/outdated side, but constantly being updated. It also allows our client to continually add backlinks to his own content.
- Create and optimize his Google Business Profile
- Helps you rank better in Google Maps. When people search for a business, they often do their research via Google Business Profiles. Also, Google likes when you use Google! That’s why the more activity you show each month on your profile, the better you rank in maps. Here’s our client earning a 3-pack ranking and the top organic spot early on in his campaign:
- Work with the client to earn 5 star reviews
- Provides social proof for potential leads and teaches Google that the business is trustworthy. It takes a lot of extra effort asking for reviews, but it pays off in terms of both reach and trust. Google tends to feature businesses in maps with the most reviews prominently and you can also display them on your website to make sales leads feel confident in working with you.
- Build citations on prominent business directories and niche directories for home service businesses
- Builds backlinks from across the internet, entrenching Dave in the landscaping and lawn care side of the web. Due to budget constraints, we actually didn’t move very fast on this in the first three months. We started by submitting to the list of sites managed in SEMrush’s local listings tool. After that, our link-building team was tasked with 2-3 citations per month. We found that it was actually more than enough to beat out local competitors and eventually, the big directories like Yelp in the SERPS. If budgets had permitted, we would have also done data aggregators and more niche directories.
- Optimize for E-E-A-T by including contact info and trust signals throughout the website
- E-E-A-T is an acronym. It sums up what Google looks for when determining if a site is trustworthy: Experience, Expertise, Authoritativeness, and Trustworthiness. We knew we would need to design and optimize Dave’s site with these factors in mind. Google looks for simple signals like the presence of an About page and an author bio. Recently, we took some time to use Page Optimizer Pro to identify additional opportunities for improvements like these in the screenshot below:
- Just having these pages or elements present on your site sends a trust signal to Google and it is so easy to write and publish something like an About page. Especially when you know it will help drive leads to your business for many years to come!
The Results: Learn from Webology’s Success Overhauling a Landscape Company’s SEO Strategy
So what happened? Well, we got started and Dave’s internet presence blossomed. He finally got his first few leads and all doubts were gone. He admitted he was close to cancelling service with us around day 60, but here we are a full year later still working on his main site and starting new projects together!
Over time, things just got better and better for Dave. His website traffic increased—even during the off-season months. Check out how you can see an uptick during November and January, even before the huge spike in traffic (and continuing upward trajectory) in our early spring months. It’s getting to be that time of year and if you can’t tell by the weather, you can tell by this chart!
Secondly, that traffic is converting. Good SEO for landscape and lawn care businesses isn’t just about getting people onto your internet patio, so to speak, but about getting them to come inside, ready to pay. A good lead generation process is all about creating an invitation that your target audience can’t refuse so they eagerly come in the door!
And boy, does Dave have people coming in the door! Over the last year, we’ve helped him generate 42 leads, and he was able to close enough that he surpassed his new-customer goal for the year. In fact, the growth was so good we were able to double his goal for this upcoming year!
Those leads exist because Dave was able to push through a slow start and stay with us long enough to change the game completely for his business thanks to Webology’s SEO services. They convert at about a 50% rate and tend to be higher-paying customers, but that part’s all on Dave! We coached him early on to:
- Respond to leads quickly with a phone call
- Have an estimate ready to go or be available for on-site the next day
That helps a lot when you’re getting commercial leads like this one:
Next steps:
We’re not done yet! In addition to continuing our efforts to improve Dave’s business rankings on Google, we’re helping Dave’s business in other ways. The next step for him is to get help with Jobber for increased efficiency and ease of management when it comes to his team and their schedules. Working with Webology has its perks: we are proud to be Jobber partners and are able to offer a 20% discount on a Jobber subscription to home service businesses!
The Webology Solution: Tailored Landscape Marketing Strategies for Lawn Care
Embarking on an SEO journey for your landscape business isn’t a get-rich-quick scheme, it’s a top-to-bottom systems improvement that has long-term benefits for your lawn care company. It takes time and work just like good landscaping projects. But as shown in this case study, Webology has demonstrable success crafting tailored marketing strategies that go beyond ads to generate groundbreaking results for landscapers.
Our comprehensive services, designed specifically for the lawn care industry, create what we would call a *holistic* approach. Leveraging landscape-centric keywords, further developing the website, creating backlinks, and even starting social media accounts are a garden of efforts that showcase the expertise of our clients.
Each step of our strategy was backed by measurable marketing metrics, ensuring alignment with the company’s goals. Plus, we don’t just have the stats to back up the strategy, we have stats to back up the results. Our approach to landscaping SEO services is one landscapers can trust for consistent, superior results.
Book a Free Consultation for Your Landscaping Company’s SEO Needs
Breaking new ground in the digital landscape requires a robust SEO strategy, and that’s where Webology’s expertise shines. Understanding your SEO needs is the first step, and with a free consultation, we can embark on this transformative journey together.
Whether you’re a small business that runs out of a shed in your backyard or a landscaping empire with multiple locations, our tailored landscaping marketing services are designed to plant your business firmly on the first page of search results. Who knows? Maybe your business will be the topic of future SEO case studies!
Homeowners are searching for your expert design and quality care; let’s ensure they find you. Start by booking a consultation via email to learn more, and let’s nurture the seeds of a custom SEO strategy for your landscaper services.
Frequently Asked Questions You Might Have as a Landscaper About SEO for Lawn Care Companies
What does Webology’s “Landscaping & Lawn Care SEO Case Study” reveal about SEO for landscapers?
Webology’s case study reveals that a tailored SEO strategy can significantly increase visibility for landscaping and lawn care businesses. By focusing on local search engine optimization, user-centric web design, and relevant content creation, businesses can attract more website traffic, enhance their online presence, and ultimately gain new clients.
How can a landscaping business improve its local search engine visibility?
A landscaping business can improve local search engine visibility by implementing custom SEO strategies that target the local market, leveraging local SEO tactics, using social media, and crafting well-designed local ads. These approaches help ensure that when community members search for services, the business appears prominently in the results.
What kind of results can landscaping companies expect from Webology’s SEO services?
Landscaping companies can expect substantial growth in their online presence and increase in leads and conversions through Webology’s SEO services. This includes improved search engine rankings, enhanced visibility within their local area, and a more robust connection with potential clients through tailored content and strategic social media marketing.
How does Webology’s SEO strategy benefit lawn care businesses?
Webology’s SEO strategy benefits lawn care businesses by creating a holistic online marketing approach that solidifies your branding and intertwines SEO with dynamic social media campaigns. This not only boosts their search engine rankings but also showcases their expertise, allowing them to transform into authoritative figures in the landscaping sector.
Why is it important for landscapers to have a strong digital presence?
A strong digital presence is vital for landscapers because it allows them to stand out in a competitive market, connect with potential customers, and showcase their services. It’s increasingly important for local businesses to be easily found online by homeowners needing professional lawn care and landscaping services.
By partnering with Webology, landscapers and lawn care providers can take confident steps towards establishing a thriving digital presence, ensuring sustained growth and competitive advantage in their market.