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Jabong Announces India's First Online Fashion Week

By Anupamapnb @divallista

Hey everyone! in association with Talent House, is holding an initiative to ensure fashion is more accessible to their customer by launching “India Online Fashion Week (IOFW)” that would provide a platform  for artists across the country in 4 broad categories - designers, models, fashion photographers, hairstylist and make-up artists to show their talent work to global audiences and bloom their careers. 
Jabong Announces India's First Online Fashion Week
Jabong Announces India's First Online Fashion Week

The collection displayed at IOFW will be sold exclusively on giving artists across categories a once in a life time opportunity. Now you can shop designer collections right on Jabong! It is indeed a great initiative by Jabong to provide its customers access to designer collections.

Bollywood actress Yami Gautam was the celebrity mentor of the event, which is scheduled to be held between July 25-30 2014. She looked stunning (as always) going the flirty-cute route, Yami picked a Zara crop-top and a pretty orange skirt. Wearing her hair in a ponytail, she finished out the look with yellow pumps. 

IOFW 2014, will also offer training by different mentors including Yami Gautam who will be giving them the grooming tips, he added. Talent across various verticals will be required to submit their entries for this event as per a pre-defined theme and a timeline, Sinha said. As for now, all the entries are closed and voting has started.

Pic courtesy :,

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