Fashion Magazine

It Pays To Blog: Harvard Business School's Chiara Ferragni Case Study

By Scorpiondisco @scorpiondisco
It Pays To Blog: Harvard Business School's Chiara Ferragni Case StudyImage via TheBlondeSalad

While most of us bloggers are on the daily 9-5 grind, Chiara Ferragni, the 27-year-old Italian fashion and lifestyle blogger behind, has been criss-crossing the globe, turning her blog into an international brand.
Ferragni started her site five years ago as a personal style blog, showcasing her enviable daily outfits, which even then consisted of Chanel, Balenciaga, and Burberry. Today, the BlondeSalad has a line of shoes, countless brand partnerships, and more magazine covers than you can shake a selfie stick at under her well-appointed belt.
And now, TBS has garnered attention from HBS. This month becoming the subject of a case study which that reveals how much Ferragni earns for hosting events (between $30,000 and $50,000) and projects that by the end of 2015, Ferragni and her team of ten will pull in upwards of $9mil in revenue.

The case study is available here for us mortals for $14 - totally worth it if you can finagle that into $9,000,000, I say.It Pays To Blog: Harvard Business School's Chiara Ferragni Case StudySo do you think bloggers are style influencers? A rather timely survey asking just this was posted by Shopstyle earlier today, and it's results give a pretty interesting glimpse into just what blogs provide for brands. For example, over 78% of people polled have a positive association with a brand after reading or seeing it on a blog. Almost 60% said that they discover new products they otherwise might not have known about, thanks to blogs. Take the survey, and see the answer, here.Cheers,Renata

Back to Featured Articles on Logo Paperblog