A world where gold isn’t really all that special sounds like a work of science fiction (and a nightmare for certain investors), but it may soon become a reality according to a report from Credit Suisse analysts Tom Kendall and Ric Deverell entitled Gold: The Beginning of an End of an Era.
The main argument of the piece has it that the metal peaked in 2011, when gold hit an incredible US $1,921.00 an ounce, and that it’s all downhill from there, citing sagging prices and a slowly recovering economy as reason for gold becoming less relevant as an investment option.
If this prediction proves to hold any water, the question for many of our readers is going to be: what does this mean for the jewelry industry? As of now, there’s no telling. We may see couples turning to platinum or rare gems for their wedding rings, or we may see the iconic band of gold remain as significant a piece of the marriage ritual as it has ever been. We must also consider what we’re really paying for when we buy gold. It’s not just the metal, it’s the inscription, the artistry and the design behind it.
All we can do at this point is guess, but we’ll keep an ear to the ground to see if anything comes of this.
Gilbert S for Raymond Lee Jewelers, South Florida’s premiere source for buying and selling luxury watches and designer jewelry.
