Science Magazine

How to Use Social Media to Promote Your Manufacturing Business

Posted on the 29 December 2018 by Gaurav Tiwari @wpgaurav

Social media is a form of technology that has changed people's lives in dramatic ways. It is capable of connecting millions of people around the world as well as taking an unknown business and making it go viral overnight. In relation to what social media can do for your business, if used effectively, it can attract the right kinds of customers. Additionally, social media is capable of helping you build a recognizable brand for your business and influence the way you're perceived. To learn how you can use social media to promote your business, keep reading below.

Tell a Story

How to Use Social Media to Promote Your Manufacturing BusinessSocial media isn't a platform that should only be used to post and talk about what you do all day. That isn't likely to capture anyone's attention; on the contrary, it's probably going to put them off. Instead, learn to tell a compelling story about your brand and how it fits into the lives of your target audience. In doing so, you should find that connecting with your target market is far easier and feels less forceful.

An idea for using social media for storytelling would be to create a photo album on Facebook that takes your audience through the process of manufacturing a product from start to finish. Your objective should be to think outside of the box and carry your audience along.

Focus on the Details

It is the little things that count, especially when you're trying to promote your business. As a manufacturing business, there should be a significant amount of focus on the quality of the products that you deliver. You can include details about your products and the materials you use in your brand story and take it from a perspective that you think would matter to your audience.

You could talk about how you use quality baling wire, like the ones provided on, and how you try and offer environmentally friendly options as a way of giving back to the environment. Aim to talk about the positives and connect with people who share similar values with you.

Connect with the Right Audience

You need to know who you're talking to on social media before you begin putting content out there. If you want people to engage with your content and be moved into action, try and speak to them in a language that they understand.

To reach an audience that converts, create audience personas. You can then think about the individuals who are most likely to buy your product and find out what social platforms they're on. Once you see success with the audience you've created, use data from past campaigns to influence your activities and acquire new customers moving forward.

Share Valuable Information

You want your business to be seen as an authority in your industry, and one way to achieve this is by sharing valuable information. It is a way to promote your business and add value to your target audience. You could use Twitter to tweet fun facts as well as send out short tips on how to use your products and services.


Social media is a form of technology that has transformed the way that businesses interact with customers. Likewise, it has also improved how they market their companies in digital spaces. On that note, hopefully, the above tips will help you grow your manufacturing business online.

How to Use Social Media to Promote Your Manufacturing Business

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