Market research is important for any business; an important step many business owners neglect in product or service development. You might think you have an amazing idea for a product or service that's bound to capture the hearts and minds (and wallets) of consumers everywhere, but if your (potential) customers don't agree, then your grand idea isn't exactly a viable one, is it?
Here's the reality: The companies that are more likely to succeed are the ones that do their homework. Consider market research an investment in your future.
If your business sells child-related products or services, consider using children as marketing consultants.
Little kids have big ideas that could help your business grow. Kids think creatively - a big asset for entrepreneurs trying to reach this lucrative market.
Companies like Microsoft and MTV hire kids to learn their view. But you don't need to be so formal. Just try polling the kids you know. Get their responses, and ask them for suggestions.
You'll be amazed by the valuable feedback you get from this pint-size target market!
