Social Media Magazine

How To Know The Right Social Media Platforms To Invest In for Best Results [INFOGRAPHIC]

Posted on the 28 April 2016 by Swoopadmin @SwoopStudios

Are you considering using social media for business? Having trouble deciding which networks will best suit your target audience & prove the most value for your time ?

With constant growth and competition, it could be very daunting, finding your space on social media but if you take the time to research on where your target audience love to spend their time online, then you could more easily manage your social channels, interact with your target audience and get the best results from your marketing efforts.

According to Statista, “as of April 2016, Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.59 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 400 million monthly active accounts. Meanwhile, blogging service Tumblr had more than 555 million active blog users on their site.

Social networks

The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.

Statista goes on to say that Social network usage by consumers is highly diverse: platforms such as Facebook or Google+ are highly focused on exchanges between friends and family and are constantly pushing interaction through features like photo or status sharing and social games. Other social networks like Tumblr or Twitter are all about rapid communication and are aptly termed microblogs. Some social networks focus on community; others highlight and display user-generated content.

Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact. The blurring between offline and virtual life as well as the concept of digital identity and online social interactions are some of the aspects that have emerged in recent discussions.

This infographic from Sprout Social shows the user demographics for each social network and these statistics can help you on how to know the right social media platforms to invest in for best results. Enjoy!!

How To Know The Right Social Media Platform To Invest In [INFOGRAPHIC]

Written by Toka O. @SwoopStudios

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