How to Deflect Blame for the Obesity Epidemic, Big-Soda Style

More and more people are becoming obese in the world. And at the same time, more and more evidence shows that a lack of exercise has little to do with it. You simply can't outrun a bad diet.

So how does the soda industry tackle this new paradigm? Traditionally, they have pointed to exercise as the culprit in the epidemic, rather than sugar.

Here's a full account of how Big Soda avoids taking responsibility for their role in the obesity crisis, by shifting focus from exercise to calories.

For years, Coca-Cola and other soda companies promoted exercise as a way to fight obesity and argued that their products could be part of an overall healthy lifestyle. But recent science shows weight loss has far more to do with nutrition and that exercise, although extremely beneficial for other reasons, has little effect on weight.

Yahoo: Amid obesity epidemic, Coke shifts 'health' focus from exercise to calories