Computing Magazine

How to Buy Expired Domains for Their Backlink and Ranking Power

Posted on the 26 February 2014 by Siraj Wahid @blogcooters

expired domains

Buying deleted or expired domain names may seem like a blackhat tactic, but there are countless studies that have been done showcasing the benefits of this method. As long as you’re doing it right, the opportunities are endless.

What is an expired domain name?

An expired domain is simply a domain that was once registered but is now abandoned. Once the website is abandoned, the website will be taken down and anyone can register it just like they could with a new domain.

One of the biggest problems that you’ll come across when buying expired domains is that they don’t work, but don’t let those proclamations scare you just yet.

When you buy an expired domain, your goal is to recreate the website that was up before. If you’re able to do this fast enough, the search engines will think the domain owner let it expire by mistake and will give it the same power it had before.

To get you on the right path to buying the perfect expired domain, here’s what you’re going to want to do:

1. Find the Domain

The best tool that you can use online to find expired domains is In order to use this website, you’re going to have to create an account to use the filtering option.

When filtering the expired domains, you’re going to want to focus on the .com, .org or .net domains because these extensions tend to draw in the most backlinks.

Using the filter on this website, you will want to filter the domains by the backlinks. As a general rule of thumb, if you want a good selection, try to find websites that have at least 100 links. Generally, the more backlinks the website has, the higher the PR will be.

2. Investigate the Link

The next step that you’re going to want to take is by investigating the domain’s backlinks by creating a free account with Majestic SEO.

When logging into your account, you’re going to want to look at the “fresh index.” Choosing this option will show you the backlinks that have been found within the past month, and usually, a good domain will have at least 30 to 50 backlinks in this section.

If the website does have at least 30 backlinks, then the next thing you’re going to want to do is take a look at the citation and trust flow metrics. The higher the numbers are, the more powerful this domain can possibly be.

Lastly, the last thing you’re going to look at is the anchor text diversity. What kind of backlinks did this website get in the past? Are they credible? Are they spammy? If the profile looks shady, then you’re going to want to run for the hills.

3. Active or Not?

This is an extremely important tip that you should never ignore. Even though the website could have the best metrics, it doesn’t mean it’s going to be a great buy.

With that being said, you’re going to want to make sure that the website is still indexed by Google. To find out if it is, you can simply type in “info: [insert domain name here].” If the domain shows up, it isn’t banned; however, if you don’t see anything, then you don’t want to risk it because there’s a good chance it’s banned.

4. Rebuilding the Old Website

To find out what this website looked like in the past, you can use tools like, also known as the WayBackMachine.

When you’re on the website, you will simply type in the domain you’re looking to purchase, followed by some random letters after the forward slash. When you do this, it’s going to show you how many pages the website had in the past. Usually, the more pages it has, the better it will be.

The whole point here is to recreate the website and the pages that are receiving the most links.

Once you have the domain up and running, make sure that you go back to the most important pages and add the backlinks of your choice. Remember, though, you’re going to want to keep the new backlinks to a minimum to avoid any potential red flags.

Closing Remarks

Building a network of expired domains can take a lot of time. If you don’t have the time, consider reputable companies like These companies can do the dirty work for you, saving you a lot of time and effort.

If you do plan on buying a lot of expired domains, always make sure that you diversify your server’s IP address to make sure your links aren’t coming from one place. If this strategy is followed properly, you should see better rankings because of it.

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By Minnie Baylebridge
posted on 09 April at 16:10
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