How to Attract More Visitors to Buy Your Product?

Many small business owners know that staying in touch with their contacts is an important part of their marketing plan. However, too often, staying in touch is a sporadic effort. The sending of birthday cards or newsletter by email can be done "later." The problem is that "later" never comes.

Small business owners must create a marketing calendar that indicates when and how each person (or group of people) will be contacted. The best way for small business owners to stay on top of their contact efforts is to set up a system to attract more visitors/customers to the stores/service areas. The system should be as simple and automatic as possible.

There are many software tools that you can use to organize your contacts. 3D signs on walls stand out and quickly grab the attention, Microsoft Outlook and Excel are excellent programs. With either, you can merge with Microsoft Word to create phone lists, mailing labels, and custom letters. The more sophisticated contact management programs you can buy include ACT and Goldmine.

Marketing tools to stay in touch

Small business owners can use different marketing tools to stay in touch. Here are some ideas.

E-mail newsletters signs and 3D letters are a great way to communicate with a large group of people. There are number of online resources available for creating and managing e-mail newsletters. Use e-mail newsletters to provide product information, advertising sales, and promote special events.

The launch of a new website is a very exciting experience, especially if it is a business website intended to be a source of income. After spending time and money developing your website, it can be very frustrating that visitors do not come knocking on your door and start buying your products. Here are some additional ways to promote your website.

Create videos

Create videos explaining what your business is, what products or services you sell, and maybe some tips on using these products or services. You can now download these videos from the many video sharing sites. For maximum visibility, be sure to include your URL (website address) in the video, in plain sight.

Create audio recordings

Gather audio recordings sharing your insider knowledge in your industry and share them on the many podcast submission sites. Don't forget to mention the name of your company and the address of your website in the audio so that everyone can find you easily.

Create free reports

There are many free tools to create beautiful PDF files that you can then distribute and share on file sharing sites. Write about your business and share tips and recommendations. People like to read free reports, and now you can give them a bonus as promotional material.

Hold a contest

Hold a contest where the winner will have access to your product or service for free. Promote your competition on the many websites dedicated to the competition and grant additional entries to people who share the name and email address of their friends with you.

Micro Blogging

Micro blogging is a growing form of blog and is a great way to promote your professional website. Create a profile on a popular micro-blog platform such as Twitter and post quick notes about what you and your business are doing.