Culture Magazine

How Publicists Can Easily Lose You an Edinburgh Fringe Award Nomination

By Thejohnfleming @thejohnfleming
How publicists can easily lose you an Edinburgh Fringe award nomination

Super Cally Fragile Lipstick go shoosh…?

In a blog last week, I mentioned that comic Cally Beaton has been publicising her Edinburgh Fringe debut solo show Super Cally Fragile Lipstick by saying her previous show Cat Call (with Catherine Brohart) “received a Malcolm Hardee Award” at  last year’s Fringe.

This sounded to me like the sort of admirable scam that should get her nominated for the increasingly prestigious Malcolm Hardee Cunning Stunt Award.

The story was picked-up yesterday by comedy industry website Chortle – as part of a list of false publicity claims by various performers – which reported re Cally that: “The press release for her delightfully named show Super Cally Fragile Lipstick boasts that she won the ‘Malcolm Hardee First Minute Award’, last year.

Today, Chortle has a piece which includes the suicidal lines:

“Comedian Cally Beaton also felt that she had ended up on the list through no fault of her own… Her publicist said they were told Beaton had won a ‘First Minute Award at the Malcolm Hardee Awards.”

The implication is that it was a misunderstanding rather than a blatant blag.
How publicists can easily lose you an Edinburgh Fringe award nomination

The publicity for Cally Beaton’s show

In fact, the publicity for her show this year, did not say she had won a First Minute Award (true) at all. It said: 

“Cally took her first show, Cat Call, to Edinburgh in 2016 with her comedy partner Catherine Bohart… where together they… received a Malcolm Hardee Award..”

Ironically, the publicist(s) have probably lost Cally a genuine Malcolm Hardee nomination.

I was strongly thinking of nominating her for a Cunning Stunt Award this year – the irony of pretending she had won a Malcolm Hardee Award actually getting her a Malcolm Hardee Award being an added bonus.

If the story now is it was all a tragic mistake rather than a wholly intentional piece of blagging then, obviously, it can’t be a cunning stunt.

To say she (or they) won a First Minute Award last year is true.

To say it was a Malcolm Hardee First Minute Award is stretching the truth beyond the facts (it was presented immediately before the Malcolm Hardee Awards Show started and was unconnected to the increasingly prestigious Awards themselves).

How publicists can easily lose you an Edinburgh Fringe award nomination

One of the increasingly prestigious Cunning Stunt Awards

To say Cally actually won a Malcolm Hardee Award (totally untrue) is worthy of getting her nominated for or even winning a real Malcolm Hardee Award.

Sadly, by saying the 2016 award-claim was some sort of misunderstanding rather than a clever scam, the publicists have probably lost her an award nomination.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :