Business Magazine

Good News: Promotional Products Are ‘On Fleek’ with Millennials

Posted on the 15 March 2016 by Marketingtango @marketingtango
Young people having fun at the skatepark Share

Good News: Promotional Products are ‘On Fleek’ with Millennials

You may not understand what most Millennials are saying – the struggle is real – but you can at least choose ‘perf’ promotional products they’ll like. These swaggy picks are ‘hundo p’ approved to garner the right kind of attention among the demographic, which no integrated marketer can afford to ignore.

Why Millennials Matter

Generally considered to be born between 1977 and 2000, Millennials make up 25 percent of the U.S. population and account for 21 percent of consumer discretionary purchases – well more than a trillion dollars in direct buyer power, according to MillennialMarketing.com.

At least one in four of them are parents, and 37 percent of Millennials say they’re willing to purchase a product or service to support a cause they believe in – even if it means paying a bit more. And with Millennials making up 53.5 percent of the workforce, according to Pew Research Center, they’re in the sweet spot of any business-to-business marketing campaign.

Srsly. So fill up your integrated marketing shopping cart with promo items they’ll ‘gram about you happily.

Get Techy. Razorfish’s Digital Dopamine report puts 83 percent of U.S. Millennials owning a smartphone, so help them connect on the go. Branded charging cables, headphones or ear buds, microfiber wipes and touchscreen gloves all standout as potential premiums.

Healthy Is Wealthy. Nearly two out of three Millennials say healthy living is one of their top goals, according to Principal Financial Group’s Millennial Research Study. Reusable, BPA-free water and sports bottles fit in with their goals, and stress-relieving swag routinely racks-up Millennial likes. Think creatively with aromatherapy candles, sleep masks or big-people coloring books.

Safety First. This is one of the most safety-conscious generations, says the Millennial Values research study. They’ll wear reflective gear outdoors and stock up on emergency preparedness items like personal straws with water-filtration systems.

Do the Right Thing. You can capture their hearts by promoting causes that align with your brand and help make the world a better place. Try timing integrated marketing campaigns to support health awareness months. For example, March is national Workplace Eye Wellness Month. Eyeglass or sunglass cases emblazoned with your logo and brand message make a statement.

To stay up to date on promotional product trends, bookmark our library of ideas, and to create a broader marketing strategy to reach Millennials, consider how Toyota approached this group with its popular Prius campaign.

(On Fleek: on point, well-executed, worthy of acknowledgement; perf: perfect; hundo p: one hundred percent).


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME