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Fragrance This Friday | Ermenegildo Zegna’s New Fragrance Essenze Peruvian Ambrette

By Shoppingaholic @shoppingaholicc

  FRAGRANCE

❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ Fragrance This Friday | Ermenegildo Zegna’s New Fragrance Essenze  Peruvian Ambrette
Ermenegildo Zegna Parfums introduces Peruvian Ambrette to the exclusive Essenze Collection. Like the original fine fragrances of the Collection, Peruvian Ambrette is its own expression of one signature raw material with its own unique provenance. Discerningly sourced. Brilliantly composed. Like the finest tailored designs. The signature raw material, ambrette, comes from a very small yield of tiny seeds and a multi- step process, making it one of perfumery’s most expensive and rarest ingredients. Derived from the San Martín region of Peru’s Amazonian rainforest, the seed produces a fragrant essential oil, a sweet rich musk with nutty undertones, which is considered the only natural non-animal musk ingredient in the fragrance industry. [About Brand Ermenegildo Zegna]

The Heritage

The ambrette plant, from the Hibiscus family, has been treasured for millennia for its small, bean-shaped seeds. Native to India, ambrette is also cultivated in the tropical regions of Asia, Africa and South America. Egyptians used the seeds as breath fresheners and emulsified them with milk to create a soothing skin tonic. In some Asian countries, the aroma was believed to bring about peace at home.

The Craft

Essenze’s Peruvian Ambrette celebrates the guiding hands that touch, feel, select andembody the world of true craftsmanship. With the peak harvest season being January to April, farmers handpick the seeds before they are in full bloom, a practice that has been passed down through generations. Farmers then perform the gentle process of separating the ambrette seed shell from the seed itself, as the essential oil is mainly localized within the shell. The shells are then crushed through a flattered machine that guarantees superior distillation.

The Science

After distillation, a small and coveted amount of oil, which has the thickness of concrete, is obtained. It then goes through an additional process of extraction to eliminate the fatty acids; the result is ambrette absolute, the most pure and premium quality of the ambrette seed. To achieve the highest quality composition, world-renowned perfumers intensified the muskiness of the ambrette seed with a new richness and long-lasting strength by combining the absolute with complimentary ingredients to lend a cleaner and lighter characteristic exclusive to the masterfully composed Peruvian Ambrette fragrance.


The Fragrance

The common thread that unites all scents of the Essenze Collection, the seventh fragrance of the Essenze Collection, Peruvian Ambrette’s construction is distinctively paired with exclusively grown Zegna bergamot from Calabria, Italy. Peruvian Ambrette opens with the citrus sparkle of mandarin oil and Zegna bergamot. This freshness skillfully contrasts with black pepper for a top mark of distinction. At its heart, elegant orris meets with the sweet and deep ambrette to create a luxurious texture. The drydown is an enveloping relationship between an exotic suede accord and a selection of sophisticated musks, which is enhanced by the masculine warmth of guaiae wood.
Just as Ermenegildo Zegna uses only the finest fibers and fabrics to create its iconic fashion collection, the Essenze Collection is crafted from the most exquisite raw materials, recast as an exotic essence. Extending a work of hands from earth to atelier. From cultivation to fabrication.
Each fragrance in the Essenze Collection, Italian Bergamot, Sicilian Mandarin, Javanese Patchouli, Indonesian Oud, Florentine Iris, Haitian Vetiver and Peruvian Ambrette is housed in a modern glass bottle and features a custom label with a corresponding colored border that reflects the key notes in each scent.

Price and Availability of Ermenegildo Zegna’s New Fragrance Essenze

INR 21,000 (125 ml / 4.2 fl oz) and will retail exclusively at Ermenegildo Zegna boutqiues and Sephora in Mumbai, New Delhi and Hyderabad from February 2015 onwards.

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