Fashion Magazine

Fragrance Du Bois Brings Xerjoff to Southeast Asia

By A Beauty Feature @abeautyfeature

At its flagship boutique in Singapore’s Fullerton Hotel, Fragrance Du Bois announced the first time arrival in Southeast Asia of the luxurious Italian perfume brand, Xerjoff. Founded in 2004, the Turin-based perfume house — renowned for its enchanting fragrances, encased in exquisite flacons — is delighted to be expanding its worldwide presence. “We are thrilled to be in Singapore to showcase our finest and exclusive perfumes under Fragrance Du Bois,” said Sergio Momo, Xerjoff’s Founder and Creative Director. “I believe Fragrance Du Bois shares important principles with Xerjoff in the universe of artistic perfumery. It is extremely important for Xerjoff to be represented by dedicated partners who can introduce and support the philosophy of our brand. Additionally,” he concluded, “Singapore is one of the trendiest fashion capitals in the world, and we believe this will be a gateway for many opportunities in the region.”

Fragrance Du Bois Brings Xerjoff to Southeast Asia

Fragrance Du Bois Brings Xerjoff to Southeast Asia

Fragrance Du Bois Brings Xerjoff to Southeast Asia

“It brings us great pleasure to be the first (and only) fragrance house in Southeast Asia, to host and partner with the world acclaimed Xerjoff,” said Nicola Parker, Brand Director of Fragrance Du Bois. “Singapore is only the first stop. Xerjoff will be available in all our flagship boutiques, outlets and fragrance lounges around the word in the coming weeks. We pride ourselves in giving all our customers a luxury experience in fragrance, each and every time they walk into our boutiques or lounges. This partnership with Xerjoff,” Parker concluded, “will further enhance that experience. We offer nothing but the best in the market in order to make sure that our customers’ personal preferences and expectations are met.”

Fragrance Du Bois Brings Xerjoff to Southeast Asia

Fragrance Du Bois Brings Xerjoff to Southeast Asia

At the heart of the Xerjoff brand and all of its creations, is a combination of traditional perfumery (dating back hundreds of years), and modern, handcrafted bottles. Sergio Momo’s inspiration is derived from his Italian roots, and his dedication to a time-honoured craft has led to the formulation of some of the most memorable and original fragrances currently on the market. Momo’s empathy and understanding of the natural world has also played a part in the overall aesthetic, with a combination of precious and semi-precious hand cut stones, quartz, Murano glass, wood, brass, bronze, gold and leather, taking roles in the succession of masterpieces.

Also lending some weight to the rare and precious works of art that capture these unforgettable fragrances, are the many years of research and development in the art of perfumery, alongside the collaborations with renowned Italian artists. International and Italian ‘Noses’, painters and sculptors – along with jewelry designers, glassblowers, diamond cutters and wood engravers – work together to distil, blend and package the precious essences created in Grasse (South of France), Spain and Italy.

Xerjoff’s collection – redolent of history and tradition, and inspired by elements and events as diverse as Siberian meteorite showers and the ancient Arabian art of perfumery — is sure to contain a perfume that will excite and stimulate the senses of even the most jaded fragrance aficionado.

Working along parallel lines with Fragrance Du Bois, Xerjoff has dedicated two superb collections to the mystical and enigmatic Oud oil – both presented in beautifully crafted crystal bottles. Sourced from Laos, Indonesia, Thailand, India and Cambodia, the Oud-inspired creations are capturing the imaginations of fragrance enthusiasts worldwide.

Fragrance Du Bois Brings Xerjoff to Southeast Asia

A selection of Xerjoff’s luxury fragrances will be available at the Fragrance Du Bois flagship boutique in Singapore from today.  They will also be available in Du Bois’ second flagship boutique in Kuala Lumpur, Malaysia, within a matter of weeks. Xerjoff in Southeast Asia is exclusively brought to you by Fragrance Du Bois, and prices start from SGD 225.  Xerjoff is one of several new eminent brands that will be available at Fragrance Du Bois over the next few month


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