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Edinburgh Fringe – How to Get People to Take Your Fliers

By Ros @scotlandphohos

I’m often impressed at performers’ ingenuity when it comes to ways to advertise their shows.

With 2,695 official shows in every nook and cranny in the city this year, there’s stiff competition for each production to get their seats filled. I particularly enjoy the folk who manage to turn the whole problem on its head – rather than finding ever more bizarre ways of dressing and/or behaving to draw attention to themselves, there are always some groups who have focused their efforts on finding ways to make their fliers that bit more irresistible than those being proffered further along the street.

Here are some of the guys from InSTEP Theatre - I wonder how many folk took their fliers?

Picture - How to persuade a passer-by to take your fringe fliers

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