Culture Magazine

During the 1960's My Friends and I Always Had a Tube of Ultra Lash Maybelline Mascara Stashed in Our Purses.

By Sharriewilliams


If our makeup bags ever dumped out of school lockers, slipped down bleachers during Football games, or slid under car seats at the drive-in….we quickly scrambled for our mascara, because Ultra-Lash wasclearlythe key to our enchanting doe-eyed beauty.

A woman’s expressive eyes can say “Come look at me.”  “Coax me out of my bashfulness.”  “Yes, I’m flirting.”  “I’m interested in you.”  My great uncle, Tom Lyle Williams, appreciated beauty in all women and their beauty spoke to him straight through their eyes.  Here is a tribute to Maybelline during the 1960s.
During the 1960's my friends and I always had a tube of Ultra Lash Maybelline mascara stashed in our purses.

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