Atome has launch its first ever Look-a-zine - a hybrid lookbook-cum-magazine, featuring everyday fashionistas alongside styled, professional models decked in outfits from their retail brand partners such as Charles & Keith and ALDO.
Themed “Own Your Expression”, the Look-a-zine is a 26-page fashion storytelling book that showcases how Asia’s Gen Z and millennials express themselves through their unique sense of style and fashion, challenging conventional fashion and beauty norms. The Look-a-zine is an extension of Atome’s Own Your Expression campaign (that launched back in June at the Atome Pop-Up event) and also serves as a mini-lookbook of the latest fashion trends across Asia, curated mostly from a 2-week regional social media challenge on Instagram and TikTok.
The Look-a-zine’s main themes are:
- Maximalism- One may define maximalism as audacious, extravagant, and exaggerated - but there is more than meets the eye with this fashion trend — literally and figuratively.
- Fashion Means Business - Think fashion is all play and no work? It's time to embrace sharp and business-ready sartorial splendour!
- We Own The Night - With the help of fashion-forward nighttime looks, you'll make a bold statement every time you step into the room!
- Be Kind, Unwind - Gone are the days of covering up your body's flaws and imperfections. Be kind to yourself, and wear whatever you wish!
- Street Smart - No matter the direction you choose to go, let your fashion do the talking with bold looks that are sure to stop traffic.
- Love Yourself - Love your style, and love yourself! All you need is an unwavering sense of confidence and boldness that will turn heads for all the right reasons.
- Walk On The Wild Side - Dare to wear eccentric, eclectic, and experimental looks - but forget the labels, and just have fun expressing yourself with an arsenal of fashion options!
- Time After Time - Fashion trends come and go, but style is eternal. It's time to embrace styles, reinvented in ways you won't be able to resist!
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