A URS wwas filed by designer fashion house Christian Dior on the domain name Dior.clothing yesterday.
I’m going to blame the company for this one.
No one likes to pay for insurance just like no one wants to spend money to register defensive domains, but if your in business you need to do certain things and make good business decisions.
So while I don’t expect any brand (although some did) to go and register or block hundreds of new gTLD’s in every possible extension, domains that are bang on to their core business have to be protected.While some people are quick to call defensive domain registrations “extortion”, I see it no differently than a lot of expenses businesses incur to protect themselves and their assets. A high end brick and mortar store like Dior will have to have liability insurance, theft insurance and 10 other type of insurances, hiring guards, spend six figures for camera’s and alarms systems none of which bring the company any more business, but if a Dior store didn’t have guards or an alarm system or cameras and got ripped off most people have little sympathy for the operator of the store.
Dior.clothing is one of those domains that the company had to register.
They could have gotten it in sunrise or in an EAP 5 for a couple of hundred dollars.
Now they spent far more to just get a domain name suspended.
I didn’t love having to spend money to register mostwanted.domains but of course I had to, otherwise someone would have grabbed it and it would have cost me more to fight over it then to just get it suspended and then have to spend the same money next year to get it registered when it drops.
On the other hand STATOIL ASA URS filing for the domain names statoil.holdings and statoil.ventures are on the outer fringe and a URS seems like a perfectly good move by the company to get those suspended.
A few Interesting UDRP’s filed in the last couple of days is one on iFunny.com which shows a creation date of 2001 and on the domain name justbelieve.com which has an original creation date of 1999.
Finally another fashion designer filed a UDRP over a domain that seems to becoming the new “sucks” FuckCalvinKlein.com which was just registered in February of this year.
Of course Godaddy offered some very helpful alternatives to the .com in case you want a similar domain for yourself:
