ChristianNews
DeVon Franklin is producing the inspirational movie Flamin Hot which will tell the true story of Richard Montanez, who rose from humble beginnings to a successful businessman when he created all of our kids favorite snack, Flamin’ Hot Cheetos.
According to Variety, Flamin Hot, follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.
Franklin, who has a first-look film deal with 20th Century Fox, is also currently in pre-production on “The Impossible” for Fox 2000 with “This Is Us” actress Chrissy Metz set to star.
