Cristiano Ronaldo, a famous football player, has signed an exclusive, multi-year deal with the cryptocurrency exchange Binance to use nonfungible tokens (NFTs). Through NFT projects all over the world, the group wants to bring football fans to the Web3 environment.
Ronaldo explained his collaboration with Binance in order to change NFT games and take football to the next level.
Binance said that part of the deal is that Ronaldo will help make a series of NFT collections. Later this year, the first collection will be sold only on the Binance NFT platform.
Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo’s accomplishments in football, saying that he had “gone beyond sports to become an idol in many areas.” Also, Zhao said:
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work.”
#Binance
— Binance (@binance) June 23, 2022@Cristiano
We're kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.
This is your opportunity to own an iconic piece of sports history and join CR7's Web3 community. pic.twitter.com/3j1lKcqrbn
Zhao went on to say that the Binance team is happy to give Ronaldo fans “unique opportunities to interact with Ronaldo” because they have parts of the NFT collections. The football legend also talked about the upcoming NFT releases, saying that fans would love them for sure. Also, Ronaldo said:
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
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