Marketing & Advertising Magazine

Content Marketing Crossing the Chasm to TV and Radio

Posted on the 12 August 2013 by Scotcombs @3rdplanetmedia

web marketing“James P. Mahon is a CBS affiliate news reporter based in Tennessee. He has previously worked in Knoxville, New York City, Los Angeles, the UK, and Ireland, both in broadcast and web journalism. His previous marketing experience includes positions in hospitality, nightlife, and education software. He is currently one of only a handful of Irish citizens to have ever held on air position in US Television.

When most people think about content marketing they think about text, photos, and videos, and a lot about SEO. However, it’s possible to take your marketing campaigns well beyond new media into traditional media. What you need to understand are the essential drivers for TV and radio and how to add them to your strategy.” More>>>

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