We get our first look at J.Lo in her first official COACH ad.
The luxury brand has released its first campaign with J.Lo as their new face. "Originals Go Their Own Way," is the theme for the brands Spring 2020 campaign.
According to a statement from the company, the campaign was shot in New York by Juergen Teller and "advocates for doing things your own way and expressing yourself through purpose and style."
"Originals Go Their Own Way" showcases the brand's new spring bags, including the Hutton, the Rambler, and the men's Pacer Backpack (modeled by the mens brand ambassador Michael B. Jordan) and Belt Bag as well as the ready-to-wear collection. The new ad also features Japanese model and songwriter, Koki.
