Brandingmagazine.com, published an interview with the CEO of the .Me Registry Predrag Lešić , which is worth a read.
Frequent readers to TheDomains.com know we think that domains are all about branding and that Verb.me domains make a great brand.
Here are the two questions and answers we found most interesting from the interview:
Branding Magazine: In the broad spectrum of branding (including marketing and advertising), where do you place domain names in the architecture of brand image? At which point does a brand’s domain name play its most important role?
Predrag Lešić: A domain is a virtual storefront neon sign every business needs. And when you think about the colossal size of the market place your store is a part of (Internet), you have to be unique; not only by the product or service you offer, but also by how you name your store; you have to be memorable; the name has to speak for your business. If it’s good, the domain name can be a giant loud neon sign, which speaks about your service and invites people to come in.
I think that is well said and worth repeating:
““your store is a part of (Internet), you have to be unique; not only by the product or service you offer, but also by how you name your store; you have to be memorable; the name has to speak for your business. If it’s good, the domain name can be a giant loud neon sign”"
BM: The .ME domain system connotes an extremely personal branding experience. How do you see businesses and organizations fitting into this seemingly-singular and uniform image structure?
PL: Businesses are trying today to get closer to their customers, ask about their opinions, and create a individual relationship. The rise of social media is an obvious proof for that. But most of all everybody wants to drive attention to their web presence and everybody is working on his or her own social media. Here is where a personalized connection with the end customer comes to the stage. If you say to your client Join.Me, or Share.Me, or Memorize.Me -what can explain your intention better then a good domain name?
You can read the entire interview here
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