We’ve all heard it before – it’s impossible to have it all. Your daughter has a soccer game at 3 o’clock and you want to watch her score the winning goal, but your boss expects to see you at your desk until 5. Your son’s school starts at 9 o’clock but you have to be at work by 8. You can’t physically be in two places at the same time. Successful career or active family life? You’ll have to choose.
Or maybe, with a little help from technology, you won’t. Entrepreneurs and mothers Marjorie Lynn and Kathy Meadows get the challenges of balancing family with a successful career. So when they launched their company, #DitchTheCanTM(DTC), they decided to create a business model that would give female entrepreneurs access to an endless warm market (and, therefore, an unlimited money-making opportunity), but also afford them the flexibility they weren’t seeing with corporate jobs. This is how Social Network Marketing was born.
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“With Social Network Marketing we are really just taking something that women do already – promoting products we love to our social networks – and allowing people to monetize it,” explains Lynn. “People try our energy drink, KAOS Gold, and love the taste. They love that it has less sugar and calories than other energy drinks. Promoting it is a natural next step. We think we should pay them for that.”
DTC goes a step further. Anyone who joins the company gets free access to their innovative online-based learning platform, Social Network Marketing University (SNMU). SNMU not only covers strategies and tips for how to market on social media, but also makes recommendations for how business leaders can provide support and guidance to their networks. DTCMovement.com has all the information women need to know to get started with both DTC and SNMU. Those preferring to stay connected by texting can simply text “DTC” to 75309 for directions on how to join.
“We wanted to make it as easy as possible to get started,” says Meadows. “There are so many women out there who are ready to put in time and work hard for their careers. They just don’t think this should mean being unavailable to their families Monday-Friday, 9am-5pm. Women today are not accepting the workplace barriers of their mothers’ and grandmothers’ generations, yet there are so many businesses out there that still operate with inflexibility. DTC gives women the opportunity to be their own boss and set their own hours, so they can fit in the stuff that really matters. I know that phrase is overused, but what better way is there to say it? With DTC, you can work from anywhere, you decide your own hours, decide your income level, and all you need is a social media account.”
Meadows bases her advice to young female entrepreneurs wanting a work-life balance on her own experiences: “A good balance of work and family is what makes me happy. It’s all about fulfilling personal goals while making sure your family’s needs are met, too. Your life changes and evolves as your priorities change. When you’re young, you thrive on an independent lifestyle and when family comes along your dreams make a dramatic shift. Make sure you recognize that life shift. With DTC, we want to allow women the flexibility to have that balance.” Why wait any longer? Get started at DTCMovement.com and get that balance back.
