Once again, Budweiser’s MADE for Music will bring fans closer to the mega pop star Rihanna through a series of collaborations to be announced later this year. In addition, the 2014 MADE for Music initiative will be supported by a global campaign featuring JAY Z and Rihanna running across more than 85 countries around the world where fans can enjoy a Budweiser. It will integrate refreshed OOH, print, MADE for Music packaging and content available on budweisermusic.com.
Budweiser unveiled its 2014 MADE for Music campaign, drawing on the brand’s long-standing support of great music and great artists of all types around the world. Inspired by the global confluence of music and other dynamic forms of artistic expression, Budweiser MADE for Music gives global music fans access to some of the most unique musicians, artists and creators that inspire greatness in all of us. [Read more here]
