Business Magazine

Best 12 Steve Jobs Quotes from His New Book by Brent Schlender and Rick Tetzel

Posted on the 24 March 2015 by Parbindkumar


Brent Schlender and Rick Tetzel New book “Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader” about life of Steve Jobs comes with his favorites quotes of life.

  1. One could build the things that one saw around oneself in the universe.
  2. I didn’t want to be a businessman, because all the businessmen I knew I didn’t want to be like.
  3. The work fifty people are doing here is going to send a giant ripple through the universe.
  4. On the team of graphics technicians who would eventually become Pixar: They were way, way ahead of anybody. I just knew in my bones that this was going to be very important.
  5. On NeXT, the computer company he started after he was ousted from Apple: “The world doesn’t need another $100 million computing company.” By this, Jobs meant that he couldn’t imagine producing something so trivial.
  6. When my life is over, people will give me credit for all the creative stuff. But no one will know I actually know how to run a business.
  7. In most businesses, the difference between average and good is at best 2 to 1. Like, if you go to New York and you get the best cabdriver in the city, you might get there thirty percent faster than with an average taxicab driver. A 2 to 1 gain would be pretty big. In software, it’s at least 25 to 1.
  8. I kept losing my train of thought and started feeling a little giddy.
  9. On Apple CEO Gil Amelio, who was CEO in 1996 before Jobs took over in 1997: “But how can he be a turnaround expert when he eats his lunch alone in his office, with food served to him on china that looks like it came from Versailles?”
  10. I watched Bob Dylan as I was growing up, and I watched him never stand still…. If they keep on risking failure, they’re still artists. Dylan and Picasso were always risking failure.
  11. On Apple’s late 90′s struggles: “Near-death experiences can help one see more clearly sometimes.
  12. Learning about new technologies and markets is what makes this fun for me and for everyone at Apple…The truth is, we’d get bored otherwise.

Please comment which one you like most.



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