Drink Magazine

Ben and Jerry’s Collaborates with New Belgium to Create Tasty New Brew

By Marc Wisdom @JaxBeerGuy

New-Belgium-Salted-Caramel-BrownieWhat happens when one of the best loved ice cream makers in the United States gets together with the nation’s third largest craft brewer? All sorts of dessert-flavored beer goodness, that’s what! And, to top it off, the proceeds from sales of the brew will go to charity! Ben and Jerry’s Ice Cream of Vermont along with New Belgium Brewing Company of Colorado have announced plans to produce a co-branded beer that will benefit snowboarder Jeremy Jones’ Save Our Winters organization founded to help raise awareness of global climate change.

The beer, Salted Caramel Brownie Brown Ale, will weigh in at 6.3-percent alcohol by volume (ABV), but that is about all that is known about the beer at this time. Judging from the name, one could deduce that the beer will feature chocolate, caramel and salt flavors, but whether the beer will skew towards a sweeter or drier character is yet to be announced.

“Although our TTB filing for the beer is now public, specifics around the campaign are still in development,” said New Belgium Director of Sustainability, Jenn Vervier in an official press release. “At this time I can confirm that Ben & Jerry’s and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious.”

Industry insiders predict the beer will be available sometime in the fall of 2015.

 

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