The bebe® brand (“bebe”), known for its chic contemporary fashion, today announced the grand opening of its first lifestyle retail store in New York City. Through the new concept store, bebe will bring its loyal community new and personalized experiences in an elegant, modern space curated to meet the needs of today’s shoppers.
Located in the heart of Manhattan at 1 West 34th Street, between 5th and 6th Avenues. The store sits adjacent to the Empire State Building and will be open daily from 10 a.m. to 9:00 p.m. The new store also features a bold bebe sign made of 38,000 Swarovski crystals.
bebe celebrates grand opening lifestyle retail store New York City
The new concept store features:
- A Beauty Bar through a partnership with be Glammed. A leading on-demand beauty service, enabling shoppers to have their hair and makeup done on-site.
- A Personalization Bar giving shoppers an opportunity to customize every item. From jeans to jackets, using Swarovski crystals, patches and embroidery.
- A Lounge where Bebe will host interactive discussions and engaging educational events. With top influencers and fashion industry insiders. On weekends, a live DJ will spin the hottest tracks and remixes from around the globe.
- On-site stylists help shoppers define their personal style and wardrobe. Through an array of confident, sexy and modern clothing. Including party-ready dresses, denim and tops. Shoppers can even order from the website using the in-store iPads
bebe celebrates grand opening lifestyle retail store New York City
“Every area of our elegant, modern store space has been thoughtfully designed. To bring shoppers an experience personalized to them at an accessible price. Whether they’re just hanging out, picking up an outfit for an evening or event. Or looking for personalized tailoring, styling and service,” said Sandra Campos, Co-President of Women’s Apparel, Contemporary Brands, at Global Brands Group. “We’re thrilled to bring our loyal bebe community an exciting, modern shopping environment. Where they can engage with the bebe brand in a way that is convenient, highly-personalized and fun.”
