Fashion Magazine

BEAUTY NEWS: Va-Va-Voluminous Hair

By Christina Carathanassis @cbellescloset
BEAUTY NEWS: Va-Va-Voluminous Hair

Get the Hair Volume of your Dreams

VOLOOMTM introduces Rootie The Rootlifter for everyday volume!

BEAUTY NEWS: Va-Va-Voluminous HairVOLOOMTM, the heated iron company that revolutionized the hair industry with its patented Hair Volumizing Iron, has returned with its latest innovation, Rootie The Rootlifter, the smallest volumizing iron in the collection.

VOLOOM Rootie provides everyday volume for all hair lengths and types. It is also the perfect choice for finer, thinner or shorter hair. With ceramic coated plates and a ¾ inch design, it creates little pockets of volume close to the roots without leaving a clear texture in the hair, for natural-looking lift. And as a heated volumizing iron, it heat-locks the volume into your hair, helping your volume last for days!

This hot tool uses VOLOOM's patented beveled "platforms" that create hidden volumizing structure in the under layers of the hair at the roots, lifting the top layers up and away from the scalp. By lifting and separating individual hairs, Rootie creates salon-style fullness in just minutes!

Additionally, Rootie adds natural volume to your hair without the use of heavy products that weigh down your hair. By giving hair volume that lasts for days without mousses, gels or sprays, it eliminates the need for over washing and over styling hair.

Real, natural-looking volume is just moments away with VOLOOM Rootie The Rootlifter; retails for $99.99 and will be available in October 2017 on both voloom.com and amazon.com.

ChristabellesCloset.comchristina carathanassishow to get hair volumerootie the rootliftervoloomvoluminous hair

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BEAUTY NEWS: Va-Va-Voluminous Hair

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