Marketing & Advertising Magazine

Be Careful What You Post On Social Media. It Could Come Back To Bite You

Posted on the 03 February 2020 by Kronicgeek

Throughout human history, you could pretty much say what you wanted without fearing that it would be recorded for all history. Eventually, with time, all would be forgotten, and you'd be allowed to move on with your life.

In the tragic world of social media, however, that is not the case. Whatever you post can eventually come back to bite you, even if you delete the original material on your account. As far as the internet is concerned, everything is permanent.

Both companies and individuals need to be careful about what they put on social networks. Individuals risk things like damage to personal reputation and inconsistent personal branding. Leaked data is also a problem in some cases.

For organizations, the dangers are broadly similar. Companies need to be careful that they communicate sensitively and in a way that is consistent with their public image. Identified risks of social media for organizations include things like poor business decisions, loss of productivity, stalking and bullying, and damage to reputations of people in the firm.

Are you interested in the risks of social media? If so, please take a look at the following infographic. It explores some of the social media risks that individuals and organizations face, all backed up by research. It presents information about the personal and business use of social media and the social and technological risks it poses. It then goes on to talk about the identified risks in organizations, including both technical and legal risks. Check it out now and increase your knowledge.

Be Careful What You Post On Social Media. It Could Come Back To Bite You

Infographic by University of Alabama Birmingham


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