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Battlefield: Careless Annualisation Could Destroy Franchise, EA Shares Its Thoughts on Cycles

Posted on the 20 November 2013 by Sameo452005 @iSamKulii
Battlefield: careless annualisation could destroy franchise, EA shares its thoughts on cycles
Battlefield 4 hasn’t been out long, but talk of the series’ annualisation was overheard during EA’s investor call last night. The company’s chief financial officer Blake Jorgensen has responded to the matter.
During a new interview, he was asked about Battlefield annualisation. Transcribed by SeekingAlpha, he replied, “The challenges are you’ve got to most likely do it out of two studios because it’s hard. It’s a two-year project.
“Battlefield takes us about two years to develop and so you want to make sure that you’re sharing talent across studios, so you keep [the] core talent of the product and the experience for the consumer there. You also want to be really careful that you don’t destroy the franchise along the way. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise.
“And Battlefield is a product that doesn’t just sell once, it sells for 24-months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants. So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product.”

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