SASS is the designer's debut fragrance collection
Toronto, Canada - SASS is about a mindset rather than an individual woman. Bold. Authentic. Irreverent. In celebration of the launch of her new fragrance, SASS, Aliya Ramos launches the SASS capsule collection with designs inspired by the free-spirited attitude of the young women who wear it; a new generation of girls who are coming into their own. The spirit of SASS is also echoed in the campaign and video that supports the launch, which celebrates friendship and doing things your own way. The campaign stars four creative talents who are strong on their own, but even stronger together, girls that represent today's new generation of determined women and embody a modern liberated approach to beauty. Included in the collection are iconic Aliya Ramos designs; the Chelsea shoe and the Marbella bag, as well as a t-shirt, scarf, sunglasses and key rings. Each piece of the collection echoes the minimalist bottle design and vivid pink tones of SASS. The playful cat-eye sunglasses and the mini crossbody Marbella in hot pink both feature the signature chain hardware in a tonal pink. The Chelsea shoe with sustainable wood platform features metallic pink stars that mirror the shade of the SASS bottle's pendant cap. The t-shirt and the scarf are adorned with the SASS emblem motifs in varying shades of pink. Two different plexi key chains, an Aliya Ramos emblem and a neon laser cut "SASS" complete the collection. "I wanted to create a fragrance that was representative of the Aliya Ramos identity: fresh and groovy, whilst using the most luxurious ingredients," said the designer. The SASS collection will be available in stores from April 7th at select Aliya Ramos boutiques and www.shopaliyaramos.com.
