Business Magazine

8 Inspiring Tips to Achieve a Profitable and Sustainable Small Business

Posted on the 02 April 2015 by Andreaantal @andreaeantal

Getting your small business off the ground is no small feat.

Whether you own a salon or a café, a boutique or a gym, you can never absorb too much inspiration for high-impact and creative ways to market your business without breaking the bank.

As a freelance copywriter, I've been fortunate that my customers have found me, but that's no reason to get lazy! I am always on the hunt for straightforward strategies to find more prospects, build my customer base and secure my niche in the market.

During my research, I found some great tips on how to get your business started on the right path from author, public speaker and mentor, Carolyn Tate. She's the brains behind Carolyn Tate & Co. a company that's evolving into an inspiring and supportive learning community for unconventional thinkers sharing the common goal to create a sustainable and profitable business that makes a difference.

Here are some of her tips:

  • Know your target market - identify your ideal customers, and what, how and why they buy.
  • Develop business and marketing plans - learn how to create them and why they're so important.
  • Build effective databases - develop a database that creates business for you, without the headaches.
  • Solidify your branding - create a unique brand and keep it fresh and exciting.
  • Understand the power of advertising - assess if it's right for your business and how to pick the right strategies.
  • Master publicity - get your business in the media with the right message.
  • Implement relationship marketing - develop and maintain networks to create new opportunities.
  • Embrace websites and online marketing - build a website that drives customers to you, and use online tools and search engines to generate business.

Of course, this is pretty top-level stuff, but these tips are the foundation that will bring your business to life.

Do you own a small business? What tips can you offer other small business startups? Share your thoughts in the comments section below.

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