It seems that everyone these days has a blog. There are blogs for parents, blogs for pet owners, blogs for fashionistas, and blogs for businesses. As a business owner, it is likely that you have considered starting your own business blog as a means of marketing. However, you may want to rethink that. Here are seven reasons why you should not have a blog for your small business:
Blogs are for a national market. If your small business is purely local and you cater to a very specific group of people, then there really is no reason why you need to be devoting any of your time to running a blog that will be seen by people all over the world who have no interest in your business.
You have nothing to say. When it comes to blogging, the old saying that “it’s better to remain silent than to open your mouth and be made a fool” is absolutely true. If you’re not the articulate type, and you know you won’t be able to blog with authority, then your blog could do your business more harm than good.
You want to boost sales. Less than half of business bloggers report a blog-related increase in sales. Blogging to boost sales is not a realistic expectation.
Blogs don’t automatically attract traffic. It’s not enough just to create a blog. You must also work very hard to drive traffic to your blog, and then ensure that the material on your blog is converting those visitors to customers. If you don’t have the time or know-how to do that, then you might want to skip blogging altogether.
You’re afraid of publicly displayed comments. When you maintain a business blog, you can be sure that your customers will comment. If you can’t handle the occasional negative comment, then you shouldn’t blog.
Blogging takes time. You can’t expect to crank out blog posts that count without putting some considerable time and effort into it. If your blog is going to work for your small business, it must be a priority. If running your business is so time-consuming that you can’t devote the proper amount of time and energy to a blog, then you should skip it. You have no social media presence. The primary means of promoting a blog is through social media. If you’re not actively engaged in social media networks, then blogging will be a waste of your time.
Blogging costs money. If you want to create a high quality and original business blog that can handle business-level traffic, then you will have to pay for web hosting, site design, and a domain name. Chances are, your small business funds could be put to better use elsewhere.
As you can see, in spite of what you might have heard, you should reconsider starting a blog for your small business. If you relate to any of these points, then you might want to invest your energies elsewhere.
Author Bio:
Elwood Hoffstetter is a business marketing specialist who enjoys helping small business owners find the best ways to utilize their time and marketing budget. If you don’t want to maintain a blog, you may be better off hiring an Apple iPhone developer to create an app so that you can better communicate with your customers!
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