There’s something about a good interactive experience that makes it hard to forget. Not only does it provide a delightful experience to a customer, but it leaves behind a special memory. Research shows that consumers are more willing to repeat interactions with people or brands that created a pleasant impression initially. While delivering value to the user, it’s also beneficial for the company.
Interactive content can lead to higher conversions, nearly 70% of the time. This is what’s driving online businesses to design them. People are busier than ever and have shorter attention spans. But with thousands of apps flooding the market, business owners are banking on a memorable experience to grab potential customers with these precious ‘interactive’ moments. Entrepreneurs are aiming at standing out in the crowd with them.
Online businesses are now planning a different approach. They are offering fun ways to increase consumer engagement. Interactive content such as apps, assessments, calculators, configurators, and quizzes can drive more clicks, generate conversions, and increase revenue. So it’s easy to understand why more brands are embracing interactive apps to personalize interactions and provide customers with information at the same time. It’s their chance to considerably improve the quality of content that consumers have been used to dealing with.
What is an interactive app?
Interactive apps are what primarily engage a customer with a brand. They are useful in allowing an individual to choose a path of self-service on a site. Individual empowerment can be achieved through web-enabled interactivity. It includes accessing the menu, completing an order, paying for a product, etc. Interaction continues until a task is completed.
Interactive apps are of the utmost importance for all e-commerce websites, especially for an online leather jacket store. They buy and sell goods or services using the internet, and need to transfer money and data to execute transactions. They help to remove complexities of the shopping experience by organizing products, subdividing them into categories according to gender and age. More importantly, viewing, selecting, and payment options are simplified.
On a side note, a social app allows customers to engage with each other. Humans simply can’t resist the urge to compete, compare, share an opinion, and have fun. While making an online purchase by placing an item into the shopping cart and then proceeding to check out is an interactive process, checking reviews and altering a purchase based on the experience of other customers incorporates social aspects of an app. When businesses can blend interactive and social experiences, there is a scope for improvement and advancement. Therefore, interactive apps are fundamental to success, and social apps have the potential to orient it towards a positive direction.
Why does your online business need an interactive app?
Interactive apps can educate and entertain consumers through active engagement. It’s a step above merely reading or watching content. A customer participates in actual to complete a particular task. There is a growing expectation for enhanced interactivity with brands. For online businesses, this is an indication that their audience expects only the best. So in this highly competitive market, entrepreneurs must deliver services quickly to avail the opportunity to improve ROI, convert leads to sales, and increase revenue.
The challenge, however, is employing the services of the most reliable and experienced company that encompasses all aspects of e-commerce. For example, App Vertical can help clients with cross-platform mobile app development, website development, and all aspects of e-commerce development.
Some of the benefits of an interactive app
1. Provide more value to customers
91% of buyers are searching for more visual and interactive content. Interactive apps can offer additional information. One of the reasons it is so powerful is that customers can receive tailored and immediate results. Active participation between consumers and a brand in real-time helps answer questions, solve problems, provide ideas, etc. It allows customers to reach a decision quicker and complete a transaction. And that is what all online businesses are aiming for.
2. Expand the business
Data from interactive experiences can be channeled to a business’s marketing and CRM systems. It provides leverage to all existing efforts and campaigns. More importantly, a prospective lead can be nurtured so that it contributes to the bottom line. After all, you don’t want a customer to invest once- you want a customer for life.
3. Increases active engagement
Active engagement means that a customer is actively interacting with the brand. The more they participate, the more they get involved and visit the app. While passive interaction is an excellent way to provide in-depth information, interactive apps allow consumers to build a deeper relationship. This further creates a series of positive results in other key performance indicators such as brand awareness, opinion, loyalty, and trust, but more importantly, an increase in sales over the long run. So, an interactive app is one of the easiest ways to drive customer engagement.
4. Acquire more information
Businesses need to understand their customers better. With the implementation of the right tactics, companies can experience a greater conversion rate. By answering customer queries and educating the audience, online business owners simultaneously educate themselves.
The company can collect valuable, detailed information about the prospective customer’s thoughts and preferences. On the other hand, consumers expect content that interacts with them according to their needs. The two-way dialog enables a more personalized, user-focused experience from start to finish. Interactive apps can collect data to build an in-depth customer profile so that specific suggestions can be made to guide them down the path to complete the purchase. The company can follow up with additional recommendations later on. Moreover, the company can improve products or services to cater to consumer demand.
5. Assist consumers during a purchase
94% of consumers first look online before committing to a transaction. But only 10.5% of consumers prefer to research and purchase products on their own with no help. However, an interactive app is a perfect tool to educate consumers about products and services.
6. Remarketing
Remarketing allows businesses to reach out to customers who have already used the app. As mentioned above, the data collected through interactive apps can be used to create personalized content for the buyer. This helps to convert potential leads into actual sales.
7. Greater conversions
Apps are constructed to promote conversions through a design that requires minimum data entry. In fact, clicking on selections is greatly encouraged. The speed with which interactive apps respond to a consumer’s preference is the ideal way to sway customers to your brand.
Interactive apps provide users with a personal level of interactivity. E-commerce is just beginning to grasp these advantages. As technologies improve, there will be a rise in the use of and demand for them. Any online business that does not please its customers is at risk of falling behind.
About the Author:
Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.
