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Photo by Jakob Dalbjörn on Unsplash
With the rise of digital marketing, it's even more important to ensure you're incorporating social media into every single aspect of your business. Whether it's adding it into your marketing strategy or using it at events - it's such a vital part of running a business now that everybody is using it.
Whilst it may not be the first thing you think of when hosting an event, it's definitely a sure-fire strategy to help you gain traction before, during and after any event you attend or host. So, with that in mind, here are 5 ways to incorporate social media into your events:
Having a hashtag for your event is a great way for people to universally recognize it across all forms of social media. Not only that, but it's the perfect way to get people talking about your event before, during and after. People can use the hashtag to connect with people attending, live stream their attendance and share their opinions after the event as finished. It's also one of the best ways to measure ROI in terms of buzz and engagement.
- Hold A Competition Involving Social Media
Holding a competition that encourages people to post on social media in order to enter is a great way to gain even more impressions during the event. The more people that use your hashtag, the more people that will see and wish they were attending - ultimately resulting in more ticket sales for the following year. Whilst the prize doesn't have to be expensive, it helps if you want to get more people to enter.
- Show A Social Media Wall At The Event
If you're planning on having lots of ways for people to interact using social media then showing a Live Twitter or Instagram wall at the event will encourage people to start posting. Everyone will want to see their posts pop up on the wall, so will be sending in as many as they can for a chance to be featured.
- Have Lots Of Selfie And Photo Opportunities
Everybody loves an excuse to take a photo, especially if it's at an event when they're with all of their friends. Having something that is a great selfie or photo opportunity is a great way to encourage people to post about yourself online, especially if your stand is incredibly Instagramable. For ideas and inspiration, you can check here.
- Live Stream The Event On Your Social Media Channels
Videos are one of the most viewed forms of content when it comes to social media, so it may be worth considering doing a live stream of your event on either Instagram or Facebook. Not only does it give others a chance to see what they're missing, but it allows people to ask questions and engage with the event even if they weren't in attendance.
Have you ever hosted an event before? How did you incorporate social media? Let me know in the comment section below.
