Self Expression Magazine

5 Reasons Why Your Social Media Marketing is Failing to Attract Customers

By Lisa @Lisapatb

Is Your Social Media Marketing Failing You?

There is no denying the fact that social media has a very significant presence in everyone's lives these days. Right from running a successful business to setting up a corporate profile, everyone needs social media to reach out to customers. For this very reason, it's imperative to keep your social media marketing strategies up to date. You want to make the most out of your virtual presence. Of course you don't want to be left in the dark ages like this old phone! 5 Reasons Why Your Social Media Marketing is Failing to Attract Customers

But wait? If your business has a social media presence and tons of strategies then why are you still losing customers? The simple answer to the problem is the old strategies you are using to drive your online presence.

Here's a list of 5 reasons why your social media marketing is failing to attract customers.

Customers can't find your business online.

The idea behind social media is to ensure that businesses are put to the forefront. However, if your customers can't even find your business in a few clicks, then the whole purpose of being online is defeated. Your social media needs to be used thoroughly to ensure that the right benefits can be derived at the right times. You need to analyze and readjust when needed. What worked yesterday may not work anymore.

Wrong social media marketing platform for your business.

To be in the limelight, your business needs to get the right amount of attention at all times. For this reason, if a business needs to reach out to customers globally, it should be on Facebook instead of Snapchat. Depending on your kind of products, target audience, location, etc. the social media platform can be chosen to enhance sales and increase your customer base. Therefore not all social networks are for all types of businesses.

Be subtle, but don't overdo.

Marketing approaches need to be subtle, yet firm. In an attempt to sell your business's products, don't pester your customers' so much that they end up running away from your business. You want them running towards your business. These marketing strategies should be subtle, but they should also be aligned towards the end goals of your business. Providing useful information to your customers and followers is above all being subtle.

Your content lacks engagement.

Social media is all about engaging with your end customers. No doubt if the content lacks the basic engagement your customers will tend to drift away. They end up losing interest in what your business has to offer. Keep the content lively; take inputs from your customers and keep them happy. No doubt that will ensure sure everyone keeps coming back for more engaging content.

Reese's takes on Twix in the #CandyBracket finals. Who will be crowned the champ? RT for Reese's or LIKE for Twix! https://t.co/n8aqLoKbOf pic.twitter.com/g60Rbv2KpQ

- Amazon (@amazon) April 3, 2017

Is your timing correct?

In addition, timing is everything. What happens when you post your tweet at midnight ? By the time your potential customer's login into their social media accounts in the morning, everything that they tweeted is suppressed under tons of other tweets. Chances are your tweet would go unnoticed. A lot of times businesses tend to overlook the timing of their social media posts. Therefore many businesses end up complicating their social media usage more than necessary. For this reason many businesses turn to social media marketing tools to automate their messages at the right time.

Using Social Media Marketing Right

There are a lot of businesses and companies out there who tend to use social media for the right reasons. Every business has it its usage policies and social media strategies when it comes to propagating their business.

For example trading companies like anyoption use Twitter to reach out to their customers. They provide valuable information to their followers. Of course an e-commerce store like Amazon would probably prefer to use Facebook or Twitter to showcase their products to the customers. All things considered it all depends on what kind of a business niche you are in. On the other hand it also depends on what purpose you are using your social media marketing for.

The secret of success is consistency of purpose. ~ Benjamin Disraeli Click To Tweet

Is your social media marketing working for you or is it failing you? Do you know the purpose for your social media marketing? I'd love to know more in the comments below.

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