Last week, we discussed how Instagram had recently launched a new app and experience called IGTV. Part one of this IGTV-focused article was explaining how all of your existing followers would now be able to watch longer, vertical videos, how unlike Instagram Stories, these videos don’t disappear and how they’re also less formal. I hope that after reading it, you felt excited about the possibilities that this new feature provides! The only question remaining is: What should your first IGTV video be about? Read along for part two today; here are 13 fresh ideas that I hope will inspire you into action.
Related | Everything Your Salon Needs To Know About Instagram’s IGTV App
13 Titles & Ideas For Your Salon/Spa’s IGTV Video Content
Beauty Tutorials
- See how we got those beauty waves in 5 minutes!
- This is how you should cleanse your lash extensions!
- My nightly skin routine… watch me do it!
Product Demos
- See exactly which products we use for our signature facial
- My newest obsession… this coffee scrub!
- Olaplex on icy blonde hair: see how we use it
Beauty Education
- The 5 myths that most of my clients have about acne
- What I’ve learned about being a mom and an entrepreneur
Spotlight On Your Salon
- See an in-depth salon tour, behind the scenes
- So excited to show you our new pedicure stations!
- Watch us do a lash lift and tint
Spotlight On Your Team
- Interview with our newest skin therapist Amanda
- Watch behind the scenes of our annual Christmas party!
Extra: 4 Hot Tips About IGTV Videos
Your IGTV Video Descriptions Can Contain A Link
However, many of your viewers probably don’t know that, so be sure to tell them in your video to “click the link in the description.”
Try Out Different Video Lengths
You can check your video analytics within IGTV and see which ones perform best. I’ve seen all sorts of video lengths within the app, so don’t feel restricted.
Make Your Cover Attractive & Fun
You can even edit a photo in Canva to add text and visual interest. Just make sure that your cover photo has a 9:16 ratio, so it fits into the screen. This means that the height of the picture should be almost two times the width.
Film In Portrait Mode
Your videos should be filmed in vertical portrait mode, which means that they should be tall. If you’re shooting horizontally, you’ll either have to edit your videos with a different app to make them vertical or your views will have to turn their phones (which they don’t want to do). To make it easier for everyone, just start with vertical from your phone.
I hope this all helps you on your journey to IGTV videos! Remember: your videos don’t need to be perfect. Aim to educate, inspire and entertain… and have fun!
Thanks for reading! #LetsGrow
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Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart (and fun) marketing ideas.
