I don't know why this only struck me this morning, I did mention it in a post, in passing, but I think it really needs its own slot.WE CAN REMEMBER IT FOR YOU, WHOLESALE is a short story by Philip K. Dick first published in The Magazine of Fantasy & Science Fiction in April 1966 and adapted for the screen in both 1990 and 2012. In the film, some random bloke goes to a 'virtual travel agent' where they implant 'memories' of your trip to mars or whereever without you needing to go there yourself. A sort of cheaper version of doing a private James Bond.
This post isn't about that story, or those films.
This post is about YOUR MEMORIES and how you're donating them to the internet to be held for ransom by these mega-corp search engines, at some point down the commercial line.
"Memories held to ransom, Mike?" that's a bit of an extreme-paranoid interpretation of search engines, "How's that supposed to work, do you imagine?"
Well, think about this. You, as a race of social beings, no longer sing songs together, no longer remember poems together, no longer do times tables in your head. Everything is done for you; calculators tell retail workers how much change to give, if you forget something just 'google' it, if you want to know where you were last wednesday just access the cloud or a blog or another online diary service.
But something's happening to your brain - and Big Business knows all about this, they'll have funded research on it and everything - when a memory is no longer needed by the brain, that pathway of neurones is marked down, relegated and eventually destroyed by the 'clever tidy up mechanism' of too much shit in too little space.
So, and this'll be in the non-too-distant future, mark my words, you'll enter, "Oh, how many days are there in the month of July?" into a search engine (because you no longer know the easy rhyme) and the result will come back...
HOW IMPORTANT IS THAT MEMORY TO YOU?
...and you'll sit there with your rotting half a brain and you'll type, "What?"
And the answer will come back like a ransom note from a crude criminal cartel, "Give us all your money or your memories will all be erased off server 8763DHE/43HWHQ/a32z."
It's like right now, in 2013, living in your lovely apartment in your lovely city where you have your lovely job, if you want something you have to pay. Forget that water falls from the sky and fruit and vegetables grow naturally in the wild for you to enjoy. You'll jog down to McD's for some nutritionless turd in a bun. You'll crank open a bottle of water you bought from the shop even though you're also paying water rates for good clean faucet water. You'll be paying a landlord extortionate rent because you 'just have to be in town, darling'. In a brain-ruined future,
YOU WILL PAY FOR THE THINGS YOU ONCE REMEMBERED.
