Business Magazine

Your Artisanal Life

By Shrinkingthecamel

Your Artisanal LifeI was gunning across town the other day on the way to my next meeting, when I noticed a big new sign in front of a local business establishment. “Stove and Artisan Shop” it said, in casual, pompous-looking brown letters.

I groaned out loud and rolled my eyes. 

Please. I’m sorry, but isn’t this the same store, selling the same stinking wood burners and fireplace paraphernalia as before? And now, suddenly, it’s become – an artisan shop?

I found out later that the proprietor had added a section to the store dedicated to selling “American Crafts,” which, in this case, was really just homemade jewelry that somebody’s Aunt made at her suburban kitchen table.

Ladies and gentlemen, I’m afraid the artisan bandwagon has arrived in town.

I immediately pulled over to the side of the road, cleared my throat and impulsively posted a snark-ridden Twitter/Facebook status that said,

“Word of the year: ‘Artisan.’ Put it before or after whatever it is you do, and you will become immediately relevant.”

Ha! There. That will show those cross-eyed trendmongers.

To continue reading all about artisans, click here to head over to The High Calling.

Photo by Graeme Maclean, used with permission.


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