I had a great conversation with freelance editor John Rakstraw, which was broadcasted on is Blog Talk Radio show. (Click the icon below. The interview starts about 6 minutes into it.)
One of the topics we touched on was the fact that promoting the book you've written is very important to its success. Why? because there are 180,000 books published each year. How can readers find your book (on the shelf, or online) if they haven't heard of it first?
I truly believe that to stay in the game, authors have to become strong self-promoters. I also believe that, other than editing, the strongest component a publishing house can offer its authors is promotion. Otherwise, why would an author settle for 8-15% of a book's gross profit, when indie publishing (which takes care of online distribution anyway) allows them to hold onto 70% of it?
Listen to internet radio with John Rakestraw Talks on Blog Talk Radio
Hope you enjoy what I had to say on it,