Xbox One has soared past the 1 million sales milestone in the UK, according to an MCV report.
The site claims that the console hit the sales barrier "after out-selling PlayStation 4 for three weeks in a row".
"We're seeing fantastic momentum with Xbox One having sold almost 10 million units to retailers worldwide," Xbox UK marketing director Harvey Eagle told the site.
"This momentum is reflected in the UK, particularly over the last three weeks, which is extremely encouraging as we approach the Christmas shopping period. People buy consoles to play the best games, and Xbox One is home to the best games. Halo: The Master Chief Collection is one of the highest rated next-gen console games released, Sunset Overdrive is the highest rated new franchise on any next-gen console and Forza Horizon 2 is the highest rated driving game on any next gen console.
"We have an excellent line up of games to look forward to in 2015, including Quantum Break, Fable Legends and of course Halo 5: Guardians. With some great deals to be had on the high street, now really is the best time to be an Xbox One owner."
The sales milestone comes two months after Sony announced that it had sold 1 million PlayStation 4 consoles in the UK. Both consoles launched in the UK last November, with Xbox One first out the door on November 22 and PS4 one week later on November 29.
