We discuss briefly about what the watch has to offer the customer in terms of its design.1. Make it personalised
According to Ive, the watch is designed and can be personalized according to where you are heading and what you do-be it attending a meeting to hitting the gym, the watch can be personalized to the looks.
Check the Apple watch style guide here
A detailed images and the clever use of material by the Apple for crafting the watch is a sure success.