Someone asked me the other day why I do what I do, why I work with students, speak on campuses, research and write about the usefulness of the liberal arts in business, why I offer consulting services—all to connect liberal arts students with careers in business.
I have two answers to that question:
1) There’s never been a time in history we have needed educated, ethical business leadership more than we do now, and the place to find those abilities is among liberal arts grads. The ability to think critically, write well, read between the lines and understand human behavior aren’t just “nice-to-haves” in business. They’re critical.
2) We must put intention into action. Or—with apologies to Nike—“Just do it!”
Much research has been done about the relevance and importance of the liberal arts, how specialized vocational education will leave us bereft of creativity, strategic thinking, cultural competence, and adaptability in our workforce. It’s time to move beyond the persuasive argument, and take action. Let’s get liberal arts students ready for employment opportunities. Let’s get in front of Human Resources recruiters and tell them what “skills” to hire. Let’s direct liberal arts grads into utilities, finance, hospitality, technology, transportation, retail, insurance, and government—where they are very much needed.
That’s why I do what I do. Because we need it and it’s time.
If you agree and you’d like help making these things happen on your campus, call me (503.730.8642), email me (susan@LiberalArtsAdvantage.com), and visit www.LiberalArtsAdvantage.com.