Why are you reading this post?
I’ll tell you!
Because I cleverly used a ‘question mark’ triggering the part of your brain that wants answers!
Then I lured you further in by using the word ‘you‘ making you think: ‘Are you talkin’to me?’
It just goes to show: choosing the right title for your post is important. The title of a post should catch the attention of your visitors. And because their attention span is short, you have to be quick about it!
So, how to write a good post title for humans?
See what I did there? I used a question mark again! Making sure you’ll continue reading this post.
- Use a question mark in your blog post. People are wired to want to know the answer when they see a question. Research has shown that headlines and titles with a question marked are clicked on two and half times more than titles without a question mark. So there you go!
- Address your visitors directly. Talk to them, using words like ‘you’.
- Make your post title interesting, so people will be intrigued or curious.
- Use numbers! People love lists.
- Don’t be afraid to go all superlative. Use words like The Greatest, The Best. I mean who wouldn’t want to read a post like that!
How to write a good blog post title for Google?
Google is not human. I know, I know, this may come as a shock, but there you have it. Therefore different rules apply when it comes to Google.
For example: the title of this post is optimized for the human eye. If I wanted to get in with Google I should have used a title like: ‘How to write a good title for your post’. Because that title suits the content of this post better.
- A good blog post title contains the keyword you want people to find you with.
- A good blog post title doesn’t contain more than 70 characters
- Google has no sense of humor! I once wrote a post about dance lessons, and titled it: ‘Bawling my eyes out’. Obviously Google did nót get that this post was about dance lessons.
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