Entertainment Magazine

Where Did Creativity Go?

Posted on the 16 March 2011 by Dkentertainment @TheDKE
Where Did Creativity Go?
Production studios know what made a lot of revenue once must be destined for more right?  Well apparently that's the case, because 2011 will be a record setting year for the number of sequels and remakes that are coming out (we won't even get started on the fact that most will have a 3-D version).  The problem with this is that the more the studios rely on these sequels/remakes for their big money makers, the less we will get to see original material and perhaps won't discover the next great writer or director.
A short list of some of the sequel/remakes coming to a theater near you include:
  • Sherlock Holmes 2
  • Big Mamma's house 3
  • Scream 4
  • It
  • Fast and the Furious 5
  • The Hangover 2
  • Transformers 3
  • Wrath of the Titans
  • Rise of the Apes
Do we the audience really seem that mindless that we need another Big Mamma's House?  Wasn't the first one enough?  
There is no reason for it other than the fact that the film studios know they will make money.  They already have the marketing part done because everyone they are targeting have heard of it, and they know it doesn't matter how bad it is because people will see it regardless.  Take Apple for example, if they had brought out an IPad 2 that didn't really change much from the first one, they would make money off the name alone, but they wouldn't come up with the innovations that they have made to this point with their products.
Since the production studios don't want to take as many chances with new ideas, or unproven directors we will start to lose the reason the Film Industry has gotten to where it is today.  Eventually the audience will want to go see something new and exciting and without that people will stop seeing movies all together. Creativity is the key ingredient, and without this we wouldn't of had the original to add a sequel to in the first place.  Hopefully this trend starts to reverse, but I just heard they are already remaking The Never Ending Story.  Here is the larger version of the list of sequels and remakes coming out this year. Maybe you'll get excited about something you didn't know was coming out like Shakespeare in Love 2.
Picture retrieved from http://www.cinemablend.com/images/news_img/14628/big_momma_s_house_3_14628.jpg

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