Fashion Magazine

What to Look Forward to at Cosmoprof Asia 2016

By A Beauty Feature @abeautyfeature

One Fair Two Venues” will be the main theme of Cosmoprof Asia 2016.  AsiaWorld-Expo (AWE) will be the venue for the packaging, ingredients and processing equipment from 15-17 November 2016. Finished cosmetics will be showcased at the Hong Kong Convention and Exhibition Centre (HKCEC) from 16-18 November 2016. The two venues will bring together 2,700 exhibitors, 25 national and group pavilions. An expected 60,000 visitors in an exhibition area of more than 98,000 sqm.

This year’s event promises a number of highlights and features customized for attendees to each venue.

AWE Highlights

At AWE, the spotlight event will be the first edition of Innovation Circle Awards curated by the globally-renowned trends agency Beautystreams. The Awards recognizes the most innovative packaging, design and formula in the beauty industry. Exhibitors specializing in packaging solutions and contract manufacturing are invited to submit products and packaging. Acoss six award categories based on the theme “LEGENDS”. Finalists’ products picked by a jury of top industry professionals from AmorePacific, centdegrés, L’Oreal, Marie Dalgar, Martha Tillaar Companies and NYX Cosmetics. They will be prominently showcased at the Innovation Circle Display at the East Lobby of AWE from 15-17 November. The Awards Ceremony will be held on 15 November 2016.

What to look forward to at Cosmoprof Asia 2016

What to look forward to at Cosmoprof Asia 2016

The Lipstick Factory in Hall 5 takes the visitor on a journey that showcases the manufacturing of a luxury lipstick. Visitors will be taken step-by-step through the process, from the meticulous search for raw materials. Right up to the mixing and pouring into the stick with a special design. 8,000 complimentary pieces of “Cosmoprof Asia Limited-Edition Lipstick” in four new glamorous shapes and textures will be presented to visitors during the three days of the show. The Lipstick Factory involves three Italian exhibitors who are leaders in their fields.  Brivaplast (packaging), Chromavis (formulation) and Vetraco (machinery). The project is supported by the Italian Ministry of the Economic Development and ITA – Italian Trade Agency, in collaboration with Cosmetica Italia – Personal Care Association.

What to look forward to at Cosmoprof Asia 2016

What to look forward to at Cosmoprof Asia 2016

Spotlight on Ingredients is a new zone at AWE to help formulators, R&D and business development professionals discover new ingredients, textures and formulation. The area completes the product showcase of the entire beauty industry, offering professionals all segments of the supply chain.

HKCEC Highlights

At the HKCEC, “Extraordinary Gallery” in Hall 3G will take center stage. The rich design by famous creative agency centdegrés offers appealing exhibition space. Thoughtfully integrated with a dedicated buyers lounge, press corner, bloggers station as well as a summit area. Visitors can expect to meet the most significant brands and suppliers offering their unparalleled brand assortment and innovative services in an elegant and minimalist atmosphere. A special edition of nail polish in 3 unique colors and textures jointly created by Groupe Pochet (world-leading glass maker).  Fiabila (savoir-faire in nail polish) and centdegrés will be presented to visitors with interactive experience at the heart of the hall.

Close to the Extraordinary Gallery will be the Discover Trends zone featuring more than 80 companies. With their latest offerings in Baby Skincare & Toiletries, Men’s Care, Natural & Organic Cosmetic, as well as Natural Health.

Also returning to Cosmoprof Asia for the 3rd year is Boutique, the “shop for charity” campaign, which will be located in Hall 1E Concourse. Visitors will have the opportunity to pick up travel size products of sponsoring companies. For a suggested donation to the Hong Kong Breast Cancer Foundation.

Education & Innovation

The World Asia Forum held across both venues addresses the industry’s most talked about trends and topics allowing attendees to keep pace with the latest advances across the region. Sessions in AWE will look at the latest ingredients, technologies and packaging to help drive product development. While at HKCEC visitors can discover the latest trends and development in product, branding and marketing. Visitors will have a choice of more than 30 sessions to hear from industry analysts and leaders. The updated agenda and enrollment is available at the fair website http://www.cosmoprof-asia.com/

What to look forward to at Cosmoprof Asia 2016

Visitors may register online at www.cosmoprof-asia.com/en-us/VISITING/Pre-registration to obtain a free admission badge, which will allow access to the show in both venues.


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