Destinations Magazine

What's in a Name? Apparently A Lot's at Steak.

By Ohsocynthia @OhSoCynthia
What's in a Name? Apparently A Lot's at Steak. We Texans love a good steak. In fact, I bet if someone conducted a poll, at least 60% of Texans would list a good steak dinner with all the fixin's as their preferred last meal.  Dallas is fortunate to have many superior steak restaurants: Al Biernat's, III Forks, Bailey's Prime Plus and Bob's Steak and Chop House to name just a few. In fact, D Magazine's directory lists 63 steakhouses.
What's in a Name? Apparently A Lot's at Steak.
And it looks like we are getting one more. The Hilton Anatole just announced the creation of its new, contemporary steakhouse, Sēr (pronounced “sear”). 
Scheduled to open on October 1, 2012, Sēr will replace the iconic Nana as the premier dining destination in the landmark convention hotel. Boasting some of the most incredible views of the picturesque Dallas skyline, Sēr will offer prime cuts of the finest beef, the freshest of seafood, and unique appetizers and side dishes that will clearly differentiate it as a new style of Dallas steakhouse.  At least that's what the press release claims...
The press release is still warm from coming over the wire, and already they are already taking flak for the name.  D Magazine's Nancy Nichols says, "Names should be easy to read and say. A customer should be able to glance at the name, style of font, and get an idea of what they are to expect."  Teresa Gubbins from Pegasus News puts it plainly: "Seems like they could've just called it 'Sear'?" Eater Dallas states, "We can't wait to see what Anthony Bombaci does next, because it surely can't be anything related to Sēring a stäk."
What do you think of the name Sēr? Clever? Or too confusing and gimmicky?

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • What’s In A Smile? Everything, Apparently!

    What’s Smile? Everything, Apparently!

    Photo credit: WeHeartItWe’ve all heard the importance of making a great first impression. And we’re also familiar with the old adage “you shouldn’t judge a... Read more

    By  Beautyblogger
  • What's a Kitchen Used For?

    What's Kitchen Used For?

    currently, i feel like the tortoise from tortoise and the hare. my body hasn't realized that it's up and should be functioning. i guess a large cup of coffee... Read more

    By  Elleelizabeth
  • So...what's a POMADE?

    So...what's POMADE?

    Other than really loving the sound of the word, I never really explored the real deal behind a POMADE until becoming natural and getting a natural education. Read more

    By  Ndmayers
  • A Skull By Any Other Name: Alexander McQueen Skull Leather Dress Shoe

    Skull Other Name: Alexander McQueen Leather Dress Shoe

    Alexander McQueen Skull Leather Dress Shoe in TanThe incomparable Alexander McQueen left us with many things. A mystery, a raised bar in fashion, McQueen... Read more

    By  Dynelle Skinner
  • What's A Trade Secret?

    What's Trade Secret?

    image credit A trade secret is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or... Read more

    By  Gerard
  • A Virtual Team is Not Another Name for Outsourcing

    Virtual Team Another Name Outsourcing

    Almost every startup is a virtual team these days, since most don’t start out with dedicated office space, and some or all members of the team work part-time... Read more

    By  Martin Zwilling
  • A Martini By Any Other Name

    Martini Other Name

    Today when I walk into the average bar and order a Martini I usually end up with some abomination of a drink that tastes awful, at least in my opinion. Read more

    By  Dinocelotti