Social Media Magazine

Weekly Marketing Skinny • July 25, 2015

Posted on the 25 July 2015 by Ana Hoffman @AnaTrafficCafe

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.

Between you and me, I have no idea why I bother investing hours of my time weekly reading all these marketing news just to boil them down for you in my Weekly Marketing Skinnies, other than the fact that I know you don’t have the time to keep up with the fast-paced marketing industry on your own, yet you DO need to be in-the-know to remain competitive.

Plus, your enthusiastic comments and social media shares show me just how much you truly appreciate being kept in the marketing loop in just a few minutes per week.

If you appreciate what I do, share this Marketing Skinny: +10 Tweet0 Share0 Pin0TOTAL SHARES 0

THANK YOU.

Those of you who love getting my Weekly Marketing Skinnies in your inbox every Saturday, have been wondering why you haven’t seen them for the past couple of weeks.

The short answer is SUMMER. Always a busy time of year for any parent – school is out and you, the parent, is solely in charge of fun in your household. Hmmmm…

I am also working hard on my new TrafficologyBlueprint.com. I realized that a while ago I over-promised (said I’d be doing a beta launch in spring) and under-delivered (still severely behind content creation – nothing is good enough for my future Trafficologists!)

With that said, here’s your July edition of Weekly Marketing Skinny.

Grab your cup of coffee and let’s catch up on the marketing news that matter to your business.

Let’s start with the news from Traffic Generation Café.

At TrafficGenerationCafe.com

How to Get Traffic and Links from Blog Roundups

Want more traffic? Here's how to get traffic and links from blog link roundups: http://tgcafe.it/link-roundups

A couple of years ago, when I first started Traffic Generation Café, Kristi Hines didn’t know me from Adam either (or is it from Eve?).

I spent a lot of time on her Kikolani.com blog – reading, learning, commenting.

Eventually, I asked Kristi to take a look at one of my pillar posts on how to increase blog traffic to see if she minded including it in one of her famous Fetching Friday mashups.

And so she did. That gesture sent me some traffic, gave me a boost of confidence, but most importantly, started a blogging friendship with Kristi.

Blog roundups have an incredible potential to build traffic and links. Whether you start your own link roundup or build relationships with folks who do, it’s a win-win.

Learn more about blog roundups, plus see my short list of blogs that currently publish them.

Content Catapult: How to Turn a SlideShare Presentation into a YouTube Video

Here’s a sneak peak into the latest project I’ve been working on for Trafficology Blueprint: a video series where I walk you through all the aspects of turning a SlideShare presentation into a YouTube video.

I’ll be making these videos private for TrafficologyBlueprint.com members only soon, but for now, you should take advantage of applying them to your content marketing strategy.

Make sure to SUBSCRIBE to my YouTube channel to get notified of my future videos.

Periscope on Android Tutorial Video Series

Another video project I’ve been working on is a video Periscope on Android Tutorial to go with my

The reason I am creating the series is three-fold:

  1. As a visual compliment to my How to Use Periscope for Android: Your A to Z Tutorial.
  2. As a way to repurpose that post into multiple content formats, thus reaching bigger audience.
  3. To show how I do content repurposing for the Content Catapult module of my TrafficologyBlueprint.com.

Make sure to SUBSCRIBE to my YouTube channel to get notified of my future videos.

Now on to the marketing news of the past couple of weeks.

Search

Panda 4.2 has finally arrived! Here’s what we know…

On the other hand, Penguin refresh is months away.

Hey SEOs! Looking for a new place to work? Google is hiring an SEO to help drive more organic traffic to its web properties.

HA! Which products or items do people search for the costs of most in each country?

Social Media

Good news for Twitter – finally. Twitter gained 11 million unique visitors from May to June.

Twitter launches “Safety Center” that aims to put all of the resources for Twitter online safety in one easy-to-find spot.

Twitter removed background wallpaper and people are furious.

Facebook Pages get new, YouTube-like tools for publishing and managing videos.

Facebook announced updated controls to let users choose what they see first in their News Feeds (on iOS for now).

Google+ Photos is shutting down; you’ll have until August 1st to move from Google+ Photos to the new Google Photos.

YouTube for mobile gets a makeover, plus more editing tools, and the ability to watch full-screen vertical videos.

YouTube says viewers are coming to YouTube specifically to watch content from brands.

Even though both live streaming apps have a loooooong way to go as far as gaining audience, Periscope has a slight edge over Meerkat in the fight for users.

Instagram search for desktop users is here.

On a Side Note…

If you find tremendous value in my Weekly Marketing Skinnies, like thousands of other readers of Traffic Generation Café do, you should consider joining them and sign up to receive the weekly notifications of when a fresh Skinny is published.

Plus, you’ll get complimentary access to my “Mommy, Where Does My Traffic Come From?” traffic hacks report and traffic hacks newsletter:

Weekly Marketing Skinny • July 25, 2015

"Ana has a unique insight into running an internet business."
- Yaro Starak, Entrepreneurs-Journey.com

Needless to say, your information is completely safe with me.

See you in your inbox!

Marketing This & That

The gap between time spent on mobile devices vs desktop is growing.

Google will shut down unverified Google My Business listings on July 28th – if that’s you, verify your listing ASAP.

Google launched Google Drive plug-in for Microsoft Office.

Google Maps adds Your Timeline view, showing where you’ve been on any given day.

Google announced a new buy button to purchase goods directly from ads.

Love this new Google Inbox update: now you can snooze an email to pop up again when you need it.

Amazon rival Jet.com, the Costco-for-the-Web marketplace, was launched to the general public.

Useful: Pocket for iOS now lets you listen to articles with new text-to-speech feature.

Thank You

To all of you who mentioned Traffic Generation Café in any shape or form in the past couple of weeks, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

Here are just some of the mentions I came across in the past week:

Tips Tuesday – SlideShare Success, Influencer Marketing, Know Your Worth – MaAnna Stephenson at blogaid.net

Magical Monday: Vision, Clients, Comments, Influencer Marketing, Successful Blogger – Adrienne Smith at adriennesmith.net

Due to a WP Plugin TechReviewPro Lost 13589+ Visitors But Here is How I Got Them Back – Rahul Dubey at techreviewpro.com

39 Top Bloggers Reveal How They Get More Blog Traffic – Brent Jones at brentjonesonline.com

15 Hacks to Write Headlines That Will Send You More Traffic Today – Josue Valles at engagebit.com

How To Use Influencer Marketing To Strengthen Your Social Media Presence – Michael Georgiou at searchenginepeople.com

15 Women Who Blog That You Should Be Following in 2015 – Nile Flores at blondish.net

The 3 Types of Posts that Are Proven to Be Popular (And How to Write Them) – Ahmed Safwan at allbloggingtips.com

11 Principles for Writing the Perfect Blog Introduction – Will Blunt at bloggersidekick.com

10 List Building Strategies that Actually Work – Andrea Beltrami at thebrandedsolopreneur.com

21 Insanely Useful Internet Marketing Tips – Dave Nevogt at hubstaff.com

Make It Count: Why Your Blog is Forgettable (and What to Do About It) – Kevin Duncan at beabetterblogger.com

16 Blogging Lessons I wish I had known when I Started Blogging – Uttoran Sen at amplifyblog.com

White Hat Link Building, Controlling Search Engine Crawlers, Themefuse Premium Giveaway, #Speedlink 29:2015 – Francisco Perez at iblogzone.com

And here’s a preview of my interview for Traffic Generation Virtual Summit expertly put together by Anthony Tran. Registration for the summit is free for a limited time; register here.

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

Subscribe to Stay Ahead

I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.

To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:

You can also subscribe to my G+ feed through your RSS reader of choice; just add the following link like with any normal blog RSS feed: http://tgcafe.it/anahoffman-gplus-feed

To an even better next week,

traffic generation cafe


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