It’s very important to choose a name for your wedding planning business that conveys the message that you are a professional wedding planner who can help brides have the wedding they want.
Question
I’ve selected a few names for my business, can you tell me what you think of them?
Answer
New wedding planners often ask me to help them choose a business name. So today, I’m offering 7 tips to follow when selecting a name for your new wedding planning business:
1) Your name must appeal to the brides in your niche
If you intend to work with brides who have the budget to have classic, high-end weddings, the name you select must invoke the idea of luxurious weddings. Words that refer to your business as being trendy, inexpensive or “off-beat” will attract a different type of bride.
2) Your name shouldn’t need a long explanation
You want people to ask you about your services not why you chose a particular business name. I’ve spoken to planners who wanted to use their birth date, or other significant date, for the name of their company and others who wanted to name their business after family members. Neither of these types of names will have great deal of significance to brides and will demand that you take the time to give an explanation.
3) Choose easy words
Keep your name simple, easy to remember, easy to say and easy to spell. If your name includes words that are difficult to spell, chances are good that brides will have a difficult time finding you online.
4) Use real words and their real spellings
For example, you don’t want to abbreviate “event” and use “evnt.” When a bride searches for you on the Internet, she will use the spelling “event” and may have trouble finding you.
5) Remember that you cannot use symbols in a URL
If you use an “&” in your name, you will have to spell out “and” in your web address. This might make your name very long and difficult to type in on a mobile device.
6) Make sure the name is available as a URL with the domain commonly used in your country
For example, in the United States, you want a URL that ends with .com because it’s the domain most commonly used by the businesses in this country. Determine what it is in your country and use it.
Try to stay away from the domains that aren’t commonly used in the wedding industry such as .biz, .net, .org, .info and others. If you don’t, it will be difficult for brides to find you and they may end up on the site of a competitor who has used the common domain.
7) Be sure you can live up to your name
For example, if you select a name that means high-end, luxury weddings, be sure the services and products you are offering are high-quality and luxurious. And, the look and feel of your marketing, both online and offline, should reinforce the type of weddings the name of your business conveys to brides.
Refrain from asking everyone you know to give opinions about your business name, it can make you confused. Ask a few people who understand what you do and know a little about the brides in your niche and then make your own decision.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at [email protected]. I’ll answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.
